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    Goutam Challagalla

    Program Director

    Goutam Challagalla is a Professor of Strategy and Marketing, specializing in digital and sustainability transformations.

    Goutam Challagalla

    Program Director

    Goutam Challagalla is a Professor of Strategy and Marketing, specializing in digital and sustainability transformations.

    Meet your Advanced Management Program Director

    Goutam Challagalla focuses on how digital advances and sustainability concerns are impacting companies’ business strategies and approaches to marketing. Having helped companies to rethink their business models and build new capabilities in the face of the digital revolution, he is now helping to integrate sustainability-related challenges and opportunities into their strategy.


    His teaching, consulting and research highlight the different challenges companies are facing as a result of digital and sustainability transformations. While digital advances require the development of new business models in order to become more effective or efficient, taking on sustainability goals means that organizations have to rethink their whole raison d’être and their relationship with all stakeholders.

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    Goutam Challagalla’s publications
    Article
    The ‘Cola Wars’ of sustainability: How corporate rivalries can accelerate sustainable business transformation – IbyIMD

    As companies jostle for sustainability leadership, these competitive rivalries are proving unexpectedly powerful in accelerating environmental action, while strategic collaborations can amplify the impact.

    By Goutam Challagalla and Knut Haanaes
    05 June 2025
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    Article
    4 tips on marketing sustainable products

    Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. This short guide will help you target customers more effectively.

    By Goutam Challagalla and Frédéric Dalsace
    13 January 2025
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    Article
    How to integrate sustainability and strategy: Three narratives

    Sustainability is now a pivotal player in corporate strategy. Focusing on these ‘narratives’ or approaches will help you integrate sustainability into your overarching business strategy.

    By Frédéric Dalsace and Goutam Challagalla
    18 November 2024
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    Article
    A marketing playbook for sustainable products – IbyIMD

    Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively?

    By Goutam Challagalla and Frédéric Dalsace
    07 May 2024
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    Contributing Faculty

    Meet the experts who will guide you to success. IMD’s Advanced Management Program is delivered to you by a world-class faculty of professors, to bring you the richest of real-world application and latest thought leadership.

    - IMD Business School
    Howard Yu

    LEGO® Professor of Management and Innovation

    Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation. Recognized globally for his expertise, in 2023 he was honored with the Thinkers50 Strategy Award, recogn…

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    - IMD Business School
    Salvatore Cantale

    Professor of Finance

    Salvatore Cantale is Professor of Finance. His academic and consulting work is divided into two different but complementary streams. First, he works at the intersection between strategy, business models, and financial results. He also sheds light on the relationship between ESG and finance, with the aim of increasing the understanding of how ESG po…

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    - IMD Business School
    Ina Toegel

    Professor of Leadership and Organizational Change

    Ina Toegel is Professor of Leadership and Organizational Change. Named one of the top business school professors globally by Poets&Quants, which included her on its ‘Best 40 under 40’ list in 2021, her work focuses on how to build and sustain high-performance teams. She started her career as an economist at the World Bank – an atypical backgr…

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    - IMD Business School
    Frédéric Dalsace

    Professor of Marketing and Strategy

    Frédéric Dalsace is Professor of Marketing and Strategy. He focuses on two distinct areas: B2B issues such as customer centricity, buyer-seller relationships, and value management, as well as sustainability strategies, including inclusive business models. He believes that companies need to rethink their approach to customer centricity. He says…

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    - IMD Business School
    Öykü Işık

    Professor of Digital Strategy and Cybersecurity

    Öykü Işık is Professor of Digital Strategy and Cybersecurity. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming global thought leaders, she helps businesses to tackle cybersecurity, data privacy, and digital ethic…

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    Carlos Cordon - IMD Business School
    Carlos Cordon

    Professor of Strategy and Supply Chain Management

    Carlos Cordon is Professor of Strategy and Supply Chain Management. His areas of expertise are supply chain management, digital, value chains, digital lean, and process management, all of which are particularly relevant topics in the context of the supply chain challenges that businesses face today. His research and teaching are currently focused o…

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