Professor Goutam Challagalla

Goutam Challagalla is Professor of Strategy and Marketing at IMD. In addition to the Advanced Management Program, he is Faculty Director of the Digital Marketing Strategy (DMS) program and several custom programs for B2B, B2C, and Pharmaceutical industry clients. In addition, he runs an annual event for Chief Marketing Officers, which is attended by the CMOs of firms across Europe.

Prior to IMD, he spent 20 years as a professor at Georgia Tech in Atlanta. Professor Challagalla also worked as Principal at The Monitor Group, a strategy consulting company founded by Michael Porter. His teaching, consulting, and research focuses on strategy with a focus on digital transformation, business-to-business commercial management, value-based pricing, sales management, distribution channels, and customer and service excellence.

He has worked with clients in a variety of industries including life sciences, agribusiness, technology/semi-conductors, manufacturing and chemicals industries, telecom, health care, FMCG, and professional services firms.

His research has been published in top marketing and management journals such as Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, and the Journal of Applied Psychology. 

 

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Contributing Faculty

The Advanced Management Program is delivered to you by a world-class faculty of professors, to bring you the richest of real-world application and latest thought leadership.

Shlomo Ben-Hur

Shlomo Ben-Hur is an organizational psychologist and a professor of leadership and organizational behavior with 20 years of corporate experience in senior executive positions in multinational organizations.

Arturo Bris

Arturo Bris is Professor of Finance at IMD. His research and consulting activities focus on the international aspects of financial regulation, and in particular on the effects of bankruptcy, short sales, insider trading, and merger laws.

Albrecht Enders

Albrecht Enders is Dean of Programs and Innovation at IMD. His major research, teaching and consulting interest is the reaction of companies to radical changes in their environment.

Mikolaj Jan Piskorski

Mikołaj, who often goes by the name Misiek, is an expert on digital strategy, platform strategy, and the process of digital business transformation, he specializes in transformations that span the entire organization.

James Henderson

James helps companies achieve and sustain their competitive advantage either at a business unit, corporate or global level through directing custom specific executive programs, facilitating strategy workshops, or teaching MBAs and executives.

Tawfik Jelassi

Tawfik's major research, teaching and consulting interests are the digital transformation of companies and governments as well as leadership in turbulent times. He was granted several excellence awards for his teaching and research in Europe and the USA.

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