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Nespresso, the global leading brand in portioned coffee, is facing an existential threat. The company’s current market base, which consists primarily of aging consumers, is likely to decline in the medium to long term. To compensate for the certain shortfall, the company needs to attract young coffee drinkers among Millennials and Generation Z, …

In 2020, Triodos Investment Management had approximately EUR 4.9 billion in assets under its management (impact investment). Triodos motto was “Financing for change. Change Finance” and understood sustainable finance as a driving force in the transition to a more inclusive and sustainable world. Triodos took a comprehensive view of the companies…

Faced with growing competition and commoditization of its core aftermarket business for industrial bearings, SKF develops a sales tool to document, measure and guarantee its customers financial benefits from the use of its replacement products and related services. The strategy is based on justifying premium unit prices that lead to a lower tota…

In 2005, Patagonia launched the Common Threads Recycling Program. The goal was to reduce the number of products Patagonia customers purchased through a two-fold effort. The first part was to encourage customers to fix damaged clothing. Patagonia began publishing do-it-yourself repair guides to assist customers in repairing their clothing. To pro…

This case illustrates how a leader’s lack of self-awareness can derail his or her career and sabotage the performance of a company. It features Shai Agassi, founder and CEO of Better Place, a charismatic, visionary leader who promises a solution to the world’s reliance on oil. His charisma and convincing rhetoric are initially very effective at …

LinkedIn is the world’s largest professional social network on the internet with more than 400 million members in over 200 countries. The company is publicly held and has a diversified business model with revenues coming from talent solutions (62%), marketing solutions (20%) and premium subscription products (18%). Headquartered in Mountain View…

Academic institutions face unprecedented complexity from technological change, evolving funding models, diverse stakeholder demands and pressure to demonstrate societal impact. Traditional strategic planning – periodic exercises that typically yield lengthy reports but little change – no longer suffices. This technical note introduces the Seven …

The case examines how a New York-based 10-year-old start-up, Lemonade Inc., successfully disrupted the insurance industry. Powered by artificial intelligence, Lemonade’s mobile app replaced brokers and bureaucracy with bots and machine learning. The combination of simple product, no jargon, zero paperwork and an all-digital engagement allowed Le…

This technical note presents a comprehensive framework for achieving adaptive advantage, which is the ability to consistently evolve at a speed that surpasses environmental and competitive change. In today’s rapidly changing business environment, characterized by technological advancement, AI disruption, geopolitical turbulence and climate shift…

Chugai C focuses on the company’s future as it celebrates its 100th anniversary in 2025. In 2021, Chugai launched its ambitious ‘TOP I 2030’ growth strategy, aiming to transition from Japan’s top innovator to a global leader. The strategy sets two primary targets: doubling RD output and launching one in-house global product annually by 2030. The…

Chugai B examines the pivotal strategic alliance formed in October 2002 between Chugai Pharmaceutical and Swiss giant Roche. Facing constraints in RD funding and global reach, Chugai’s President Osamu Nagayama sought a partnership to achieve the firm’s ambition of becoming Japan’s number one pharmaceutical enterprise while preserving its autonom…

Chugai A traces the transformative journey of a leading Japanese biopharmaceutical firm from its founding in 1925 to the early 2000s. Starting with founder Jz Ueno’s vision to ‘create medicines that benefit society,’ the case details the company’s evolution from an over-the-counter OTC drug importer to a research-driven enterprise. Key milestone…

Confusing efficiency with productivity is to mistake speed for direction, and execution for value. Hamilton Mann explains how to avoid the pitfalls in your AI transformation

IMD’s David Bach and Julia Binder reflect on WEF 2026, global power shifts, values-based realism, and quiet corporate activism behind the scenes.

Davos 2026 laid bare transatlantic cracks, AI’s reality check, and sustainability’s reset—urging leaders to embrace values-based pragmatism.

AI and the CXO are reshaping customer experience as leaders build adaptive systems that respond in real time to customer needs and expectations.

Myths abound when it comes to corporate sustainability. Can you tell fact from fiction? Test your knowledge on the common misconceptions here.

Multigenerational teams bring competitive advantages. It’s vital to tap into the wisdom and experience of older workers, urges Shelley Zalis