Uber Hiring A COO: What a red-hot startup needs to learn from boring old firms

Howard Yu wrote about Uber CEO, Travis Kalanick’s recent woes in

On Tuesday, Uber’s CEO, Travis Kalanick, announced that he is hiring his #2. In a terse statement that appeared on the Uber blog, the CEO said he is “actively looking for a Chief Operating Officer” (COO). Kalanick’s brevity was a sharp contrast, not only in content but also in form, to Facebook’s Mark Zuckerberg, who habitually elucidates his thoughts in long form—his latest digital manifesto was a 5,600-word status update posted on his Facebook account.

This article also appeared in Forbes Japan.