“To reassert its place as a digital disruptor, Apple will need to move from a defensive strategy to an offensive one.”
Prof. Mike Wade

“To reassert its place as a digital disruptor, Apple will need to move from a defensive strategy to an offensive one.”

Prof. Mike Wade looks at what the tech giant Apple should take on next.

As Apple’s stock climbed to its fifth record in March on Tuesday, and it’s 11th record this year, it’s a good time to take a serious look at what the tech giant should take on next. Apple is renowned for being a great disruptor, relying on a “build rather than buy” approach. However, when the company released an underwhelming new iPad last week, many began to question its innovator status.

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