Mutating mobile market: How long can Oppo and Vivo breathe easy?

Professor Ralf W. Seifert provides insights on the smartphone supply chain: OPPO/VIVO’s Big Bet 

The Chinese market accounted for a third of worldwide smartphone sales in 2016, with about half a billion units sold. However, the size of this market hasn’t offer much protection to market leaders. As recently as last year, newcomers were still muscling in and snatching market share from under the noses of more well-known, established brands.

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