Haier boss looks far beyond appliances
Prof. Bill Fischer

Haier boss looks far beyond appliances

Prof. Bill Fischer shares thoughts on Haier’s management changes

Zhang's management changes "are more impressive than we see anywhere," said William A. Fischer, a professor at the IMD business school in Switzerland who has followed the company for a decade. He co-wrote the 2013 book, "Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform."

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