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Report

The IMD Sustainability Report 2021

IMD believes a sense of shared responsibility is essential for the prosperity of individuals, businesses, communities and nations.

45 pages

April 2022

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Challenging what is and inspiring what could be, the institute develops leaders who transform organizations and contribute to society. IMD supports responsible leaders who act with integrity, contribute to sustainable performance and have a positive impact on the world.

IMD has built a sustainability strategy to incorporate both the institute’s influence on business and leaders as well as its commitment to sustainable campus operations and as a responsible employer. As a leading global business school and a key institution in the Lac Léman region of Switzerland, IMD embeds sustainability in teaching, research, and outreach, while adhering to sustainable business practices and to improve our social and environmental footprint.

The IMD Sustainability Report 2021 can be read in full here:

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Article

Strategic use of AI in healthcare and pharma drives market advantage. Here’s how - IbyIMD

AI is fundamental to the competitive strategies of the most advanced healthcare and pharmaceutical firms. Here is how they are adopting AI to be data-driven leaders.

Innovation Strategy Technology Management

By Tomoko Yokoi and Michael R. Wade

in I by IMD

Article

Making good use of a blackout - Electricity Systems

The Spanish blackout of April 2025 is an opportunity to strengthen electricity systems that have higher shares of renewables and should not be used as an excuse to slow down the energy transition.

Sustainability

By Cédric Philibert

in I by IMD

Case Study

HP Amplify Impact A: Channeling partners for change

Sustainability Leadership

By Heather Cairns-Lee, Julia Katharina Binder and Valerie Keller-Birrer

Podcast

“We were so scared of our IPO”: Leaders Unplugged with former On-CEO Marc Maurer - IbyIMD

ON’s Marc Maurer shares how purpose, humility, and bold choices fueled the brand’s rise—from anti-metaverse to IPO—in this inspiring leadership talk.

Innovation Leadership Strategy

By Alyson Meister and Marc Maurer

in I by IMD

Article

Le P-DG a fait un burn-out. Et maintenant ?

Les études de cas de HBR sont basées sur des problèmes vécus par des dirigeants d’entreprise et proposent des solutions d’experts. Celle-ci est tirée de l’étude de cas de l’Insead « Stress and the City (A&B) : Antonio Horta-Osorio, CEO of Lloyds B...

Leadership Organizational Behavior

By Jean-François Manzoni

in HBRFrance.fr

8 July 2025

Article

Mind games: How to train your brain like you would your body

According to the World Health Organization, depression and anxiety cost the global economy $1tn each year, predominantly from reduced productivity.  Here are six simple habits, taken from design thinker Vishakha Singh’s SHIFT methodology, to train...

Leadership

By I by IMD

in I by IMD Brain Circuits

8 July 2025

Article

How Lindström is Reframing Circular Workwear in Asia

Lindström advances circular workwear in Asia by extending textile life through laundering, repair, and reuse, but cultural barriers challenge expansion efforts.

Sustainability

By Julia Binder and Esther Salvi

in I by IMD

Article

Eight lessons to navigate career growth - Susanne Hundsbæk-Pedersen

Susanne Hundsbæk-Pedersen, Global Head of Pharma Technical Operations at Roche, shares how she has navigated the various pivots in her career, and the importance of curiosity, optimism and energy.

Entrepreneurial Talent - Boundary Spanners

Entrepreneurial talent who work with other teams often run into trouble with their managers. Here are ways to get the most out of your ‘boundary spanners’.

Leadership

By Eric Quintane

in I by IMD

Strategic use of AI in healthcare and pharma drives market advantage. Here’s how - IbyIMD

By Tomoko Yokoi and Michael R. Wade
in I by IMD

Summary

AI is fundamental to the competitive strategies of the most advanced healthcare and pharmaceutical firms. Here is how they are adopting AI to be data-driven leaders.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Innovation

Strategy

Technology Management

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HP Amplify Impact B: From launch to legacy

By Julia Katharina Binder and Heather Cairns-Lee
Case reference: IMD-2695

Summary

The B case outlines how, by early 2025, Isabella Phoenix's initial vision for HP's Amplify Impact sustainability program had grown into a global initiative involving 4,800 partners in 48 countries. The program surpassed its goals, enrolling 59 of HP partners vs. a 50 target and contributing to billions of dollars in sustainability-influenced sales. Key to its success were tools like a clear self-assessment, a rich resource hub and a focus on voluntary engagement rather than financial incentives building true partnerships instead of transactional relationships. Partners gained credibility and competitive advantage, and the program was supported strongly by HP leadership and recognized with major awards. However, as Phoenix and senior leaders prepared to leave the company, the program faced challenges: rising competitor initiatives, shifting political attitudes toward ESG and internal leadership transitions. The central question became whether HP could sustain and evolve Amplify Impact's momentum and values in this uncertain environment.

Reference IMD-2695

Organization Hewlett-Packard

Industry Information Technology

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Sustainability

Leadership

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HP Amplify Impact A: Channeling partners for change

By Heather Cairns-Lee Julia Katharina Binder and Valerie Keller-Birrer
Case reference: IMD-2681 ©2025

Summary

The A case in this two-part series outlines the challenges Isabella Phoenix faced in designing a global sustainability program for HP's vast network of channel partners in just 12 weeks with only one team member and limited resources. The initiative aimed to help embed sustainability in HP global partners' strategies, many of whom lacked the resources or expertise to tackle sustainability alone. Phoenix faced the dual challenge of inspiring internal buy-in and engaging thousands of independent partners many of them small or midsize businesses with limited capacity. The voluntary program, built around HP's Sustainable Impact priorities of climate action, human rights, and digital equity and community, aimed to educate and empower partners without relying on traditional financial incentives. Instead, it encouraged commitment through practical tools and self-assessments and integrating sustainability into commercial deals. Despite the absence of rebates or rewards, the program sought to transform HP's ecosystem into a purpose-driven movement, proving that shared values and long-term impact could unite a diverse, global network.

Reference IMD-2681

Organization Hewlett-Packard

Industry Information Technology

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Sustainability

Leadership

Browse all topics

“We were so scared of our IPO”: Leaders Unplugged with former On-CEO Marc Maurer - IbyIMD

By Alyson Meister and Marc Maurer
in I by IMD