Case Study

BAT (A): A “textbook” talent management strategy fails to deliver

4 pages
December 2010
Reference: IMD-4-0314

This case explores the processes for talent management in a very interesting company: a tobacco company. It traces the process of “learning by doing” as company executives take on the challenges of talent development in an unusual industry.

Learning Objective

To see how talent management is organized in a successful, dynamic company.

Talent Management, Tobacco
Field Research
© 2010
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics