Ref: IMD-7-2036

Case study

Reference: IMD-7-2036

Order this case study


NVIDIA: Winning the deep-learning leadership battle

By Professor Michael D. WatkinsMichael D. Watkins, Lisa Duke, Sonia Tan, Christopher Read and Rathan Kinhal

The case charts the evolution of NVIDIA, the market leading producer of graphics processing units (GPU), from its beginnings to becoming a leader at the forefront of artificial intelligence (AI) development. Founded in 1993, the company designed processors for gaming, professional visualization, data centers and automotive markets.

In 2019, NVIDIA’s vision was to be at the forefront of the virtual reality (VR), artificial intelligence and deep learning arenas. Though the company had an impressive growth rate, there were increasing competitive threats against NVIDIA’s dominance in deep learning.

The case ends by asking whether NVIDIA can retain its leading position and what it has to do to sustain it.

Learning Objective

This case illustrates NVIDIA’s strategy, market segmentation, leading innovations and pioneering into areas of artificial intelligence and deep learning that paved the way for creating an AI-centric world. Students will gain an understanding into:
  1. How companies can identify and exploit opportunities in adjacent product fields. Is good planning the most important? How much of a company's strategy evolution is planned, and how much is emergent?
  2. The challenges of becoming a leader in a new technology and then sustaining that leadership position in the face of accelerating technological development.
 
KeywordsArtificial Intelligence, Cloud Computing, Deep Learning, eLearning, Graphic Card, Graphics Processing Unit Computing, Innovation, Market Dynamics, Self-driving Car, Strategy, Technology, Video Game
SettingsGlobal, United States of America
Information Technology
1993-2018
TypePublished Sources
Copyright©2019
LanguageEnglish
Order this case study

Reference: IMD-7-2036

IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

The Case Centre Babson College

Babson Park Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Harvard Business School Publishing

60 Harvard Way Boston, MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Case Center Japan

2nd Floor, Toranomon Jitsugyokaikan,
1-1-20 Toranomon, Minato-ku,
Tokyo 105-0001 Japan
Tel +81 3 3503 6621
Fax +81 3 3501 0550
Email [email protected]

Copyright information

IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information, please contact IMD's Information Center Copyrights Services.

Contact our Knowledge Center for additional information on IMD publications

Case study

Reference: IMD-7-2036

Order this case study

Looking for something specific?

Keep reading

Back to top