Ref: IMD-7-2131

Case study

Reference: IMD-7-2131

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Eco Tasar Silk Private Limited: Moving beyond business

Dominique Turpin

By Professor Dominique TurpinDominique Turpin, Sandeep Puri, Jamil Paolo Francisco, Geeta Mishra and Sujata Khandai

The CEO of Eco Tasar, a socially responsible company based in India has to decide how to deal with a customer request that may jeopardize his corporate values.

Learning Objective

How to reconcile marketing and financial objectives with social responsibility.

SettingsAsia, India
Eco Tasar, Manufacturing, Textile
2019
TypeField Research
Copyright©2019
LanguageEnglish
Related materialTeaching notes
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Reference: IMD-7-2131

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Case study

Reference: IMD-7-2131

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