The case walks the readers first through the Cambridge Analytica scandal, eliciting its effect and presenting an overview of the analysis the infamous company did. Readers are then introduced with simple steps on how a similar approach may be used today – running surveys on inconspicuous questions very affordably and quickly, and creating simple analytical models (linear and logistic) to infer respondents’ age and gender. The raw survey data is available upon request to the co-authors.
- Present the highlights of the Cambridge Analytica scandal.
- Introduce how even small amounts of inconspicuous data can reveal personal information.
- Present simple models that can be used to do so.
Facebook, Cambridge Analytica, Business Management Services, Communication
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications