Pep Talks: Tapping into Collective Emotions
Case Study

Pep Talks: Tapping into Collective Emotions

6 pages
December 2020
Reference: IMD-7-2228

Pep Guardiola is often hailed as one of the most successful football managers in the world. He frequently appeals to players’ individual emotions to motivate them and to generate a feeling of belonging to the team. This case delves into his first season as a coach at FC Barcelona (2008-09), with a particular focus on his team’s journey to the UEFA Champions League final and his use of collective emotions to motivate his team to perform. The case zooms in on events in the dressing room that preceded the final game. Instead of his usual speech before kick-off, Pep showed an inspirational video to all players. The moving video illustrated the team’s accomplishments, hard work, and dedication. It leveraged heroic images with emotive music, touching the hearts of the players. The case intends to explore the complex relationship between the use of collective emotions and team performance and allows to explore and apply frameworks to participants’ own leadership.

Learning Objective
  • Recognizing the importance of appropriately using the emotions at hand for effective leaders.
  • Understanding emotions in terms of their intensity (low-high) and valence (pleasant vs unpleasant).
  • Recognizing how different emotions can affect a team performance.
  • Reflecting on one’s immediate environment (family, friends, colleagues, boss, team) and exploring examples of appropriate / inappropriate use of emotions.
  • Applying the model to one’s own leadership and exploring what to improve.
Settings
Europe, Spain
FC Barcelona, Sports, Football
2008-2009
Type
Published Sources
Copyright
© IMD 2020
Language
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics