From crisis to the new normal (Mini case)
This mini case illustrates different sustainability examples and the repercussions and consequences and how these have changed over the years. It talks about the sources of corporate crises and challenges participants to consider how companies can avoid them through improving their strategies, better structures and greater preparedness.
- This case is part of a mini-series focused on business and society that challenges participants to consider the lessons of various events and examples and how they can apply the learning to their own context. In this case the learning objectives are: – What can we learn from corporate reactions to crises? – What are the antecedents of corporate crises? – How can we better prepare to react to them or avoid them altogether?
1986-2020
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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Case reference: IMD-2681 ©2025
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in Stanford Social Innovation Review Online 2 June 2025
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