This brief B case dives into how the governance model withstood the COVID-19 crisis.
Strategic use of AI in healthcare and pharma drives market advantage. Here’s how - IbyIMD
Summary
AI is fundamental to the competitive strategies of the most advanced healthcare and pharmaceutical firms. Here is how they are adopting AI to be data-driven leaders.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Making good use of a blackout - Electricity Systems
Summary
The Spanish blackout of April 2025 is an opportunity to strengthen electricity systems that have higher shares of renewables and should not be used as an excuse to slow down the energy transition.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
HP Amplify Impact B: From launch to legacy
Summary
The B case outlines how, by early 2025, Isabella Phoenix's initial vision for HP's Amplify Impact sustainability program had grown into a global initiative involving 4,800 partners in 48 countries. The program surpassed its goals, enrolling 59 of HP partners vs. a 50 target and contributing to billions of dollars in sustainability-influenced sales. Key to its success were tools like a clear self-assessment, a rich resource hub and a focus on voluntary engagement rather than financial incentives building true partnerships instead of transactional relationships. Partners gained credibility and competitive advantage, and the program was supported strongly by HP leadership and recognized with major awards. However, as Phoenix and senior leaders prepared to leave the company, the program faced challenges: rising competitor initiatives, shifting political attitudes toward ESG and internal leadership transitions. The central question became whether HP could sustain and evolve Amplify Impact's momentum and values in this uncertain environment.
Reference
IMD-2695
Copyright owner
IMD Copyright
Organization
Hewlett-Packard
Industry
Information Technology
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
HP Amplify Impact A: Channeling partners for change
Summary
The A case in this two-part series outlines the challenges Isabella Phoenix faced in designing a global sustainability program for HP's vast network of channel partners in just 12 weeks with only one team member and limited resources. The initiative aimed to help embed sustainability in HP global partners' strategies, many of whom lacked the resources or expertise to tackle sustainability alone. Phoenix faced the dual challenge of inspiring internal buy-in and engaging thousands of independent partners many of them small or midsize businesses with limited capacity. The voluntary program, built around HP's Sustainable Impact priorities of climate action, human rights, and digital equity and community, aimed to educate and empower partners without relying on traditional financial incentives. Instead, it encouraged commitment through practical tools and self-assessments and integrating sustainability into commercial deals. Despite the absence of rebates or rewards, the program sought to transform HP's ecosystem into a purpose-driven movement, proving that shared values and long-term impact could unite a diverse, global network.
Reference
IMD-2681
Copyright
©2025
Copyright owner
IMD Copyright
Organization
Hewlett-Packard
Industry
Information Technology
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
“We were so scared of our IPO”: Leaders Unplugged with former On-CEO Marc Maurer - IbyIMD
Summary
ON’s Marc Maurer shares how purpose, humility, and bold choices fueled the brand’s rise—from anti-metaverse to IPO—in this inspiring leadership talk.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
How Lindström is Reframing Circular Workwear in Asia
Summary
Lindström advances circular workwear in Asia by extending textile life through laundering, repair, and reuse, but cultural barriers challenge expansion efforts.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Work-Life Balance - Lessons From Family Enterprises
Summary
Leaders face burnout as work and life blur. Learn how enterprising families set smart boundaries to maintain work-life balance and thrive.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Poul Weihrauch - Mars CEO - Sustainable Growth
Summary
Mars CEO Poul Weihrauch shares how long-term family ownership enables purpose-led leadership, sustainable growth, and ethical decision-making at scale.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Why Mark Zuckerberg and Meta can’t build the future
Summary
Last week, a notification flashed. “Add your email address for extra security,” my phone chirped. It was from WhatsApp. I stared at the screen, a single question forming in my mind: Security? Or surveillance? I tapped “No.” The feeling wasn’t ange...
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Building the Foundations for Sustainable Performance - Tariq Farooq
Summary
Building the Foundations for Sustainable Performance means using AI and expert insight to evolve supply chains and meet the operational demands of 2025.
Contact
Research Information & Knowledge Hub for additional information on IMD publications