Four current IMD professors and one former faculty member feature in the annual charts, which give details of the top 15 most popular cases across 10 subject categories, from strategy and marketing to entrepreneurship and ethics. This year’s list covers the work of more than 250 authors from 42 institutions in 14 countries.
The most in-demand cases in 2022 include research by Professor Emeritus of Marketing and Global Strategy Kamran Kashani, Professor of Strategy and Marketing Stefan Michel, Emeritus Professor of Marketing Strategy Dominique Turpin, Adjunct Professor of Leadership and Sustainability Francisco Szekely, and former IMD Professor Sandra Vandermerwe.
Three of Kamran Kashani’s cases were cited on The Case Center’s 2023 classic cases list. These are cases that are over 10 years old, and the lists are based on the number of individual organizations ordering and teaching the case over the last five years.
One case by Carlos Cordon, Professor of Strategy and Supply Chain Management, and Ralf Seifert, Professor of Operations was also named a classic, as was one by Peter Killing, Professor Emeritus of Strategy, and one by former IMD Professor Stewart Hamilton.
The Case Center’s bestselling cases in 2022 published by IMD are:
Ethics and social responsibility
- Patagonia’s Sustainability Strategy: Don’t Buy Our Products(Francisco Szekely/Zahir Dossa)
Marketing
- Colgate-Palmolive: Cleopatra(Sandra Vandermerwe/J. Carter Powis)
- Innovation and Renovation: The Nespresso Story (Kamran Kashani)
- Reinventing Nespresso? The Challenges of a Market Leader Under Attack (Kamran Kashani/Dominique Turpin/Fang Liu)
- Value Selling at SKF Service (A): Tough Buyer Confronts Strategy(Kamran Kashani/Aimee DuBrule)
Strategy and general management
- Will ‘LinkedIn Learning’ Disrupt the Education Landscape?(Stefan Michel)
The 2023 classic cases published by IMD are:
Finance, Accounting and Control
- The Enron Collapse (Stewart Hamilton/Inna Francis)
Marketing
- Innovation and Renovation: The Nespresso Story(Kamran Kashani/Joyce Miller)
- Value Selling at SKF Service (A): Tough Buyer Confronts Strategy(Kamran Kashani/Aimee DuBrule)
- Xiameter: The Past and Future of a “Disruptive Innovation” (Kamran Kashani/Inna Francis)
Production and Operations Management
- Lego: Consolidating Distribution (A)(Carlos Cordon/Ralf W. Seifert/Edwin Wellian)
Strategy and General Management
- Nestle’s Globe Program (A): The Early Months(Peter J. Killing)
IMD cases can be ordered at the Case Centre, which is a distributor of the institute’s full collection of over 1,500 cases of over 1,500 cases. IMD’s faculty has developed case studies for over 50 years. Renowned for their international focus, IMD’s cases have proven to be a timeless tool for developing the leadership capabilities of executives and students, irrespective of where they are on their career path.
