Facebook Facebook icon Twitter Twitter icon LinkedIn LinkedIn icon Email
Container ship

Supply chain

Supply chain crisis: steering a path through choppy waters

IbyIMD+ Published 18 March 2022 in Supply chain • 7 min read • Audio availableAudio available

Responsible, resilient and regenerative supply chains are needed as we head into uncharted waters, argue John Elkington and Louise Kjellerup Roper, founder and CEO respectively of the strategic advisory think tank Volans.

There are moments when we see the world as it is, not as we had previously imagined it to be. When the large container vessel Ever Given jammed in the Suez Canal for less than a week in March 2021, the estimated cost to businesses was more than $70 billion. Even the most blinkered of consumers began to wake up to the fact that everyday products we buy with little thought often depend on incredibly complex global supply chains.

Worse, the Suez traffic jam came on top of the unparalleled impact of the global pandemic, with lockdowns causing massive growth in demand for home-working technology, in turn spurring shortages in critical technologies such as microchips.

As if that were not enough, rising pressures in the form of new regulations, civil society expectations, employee demands and consumer pressures are forcing business leaders to pay much greater attention to issues such as climate change, biodiversity loss, labor standards, modern slavery, and, wider still, new expectations around equality, diversity and inclusion.

This complex, interlinked set of market shifts had been building for some time, but like all exponential developments it has been a case of global changes (to quote Silicon Valley guru Tim O’Reilly, quoting Hemingway) moving “gradually, then suddenly”.

Our own Tomorrow’s Capitalism Inquiry, launched in 2018, has underscored a trend that we summarise as the 3Rs. Ever since…

Corporate membership

Login and subscribe to IbyIMD+ subscription

Explore first person business intelligence from top minds curated for a global executive audience