Tahirou Assane Oumarou

Latest publications

Harnessing the metaverse: No strategy? No problem!

5 September 2023 • by Goutam Challagalla in Innovation • 7 min read

CEOs are faced by a myriad of technologies, definitions, and ideas about what the metaverse is, and what it could become. Rather than committing too early, the right strategy could be to...

NPS: A (somewhat) useful metric, not a magic wand

28 August 2023 • by Frédéric Dalsace in Innovation • 7 min read

Net promoter score has been heralded as one of the most useful metrics available to businesses today – but companies need to understand its limitations and avoid misusing it, warns Frédéric Dalsace,...

To innovate successfully for Asia, innovate within Asia

18 August 2023 • by Mark J. Greeven in Innovation • 7 min read

Firms need to innovate to stay relevant, and Asia offers tremendous possibilities. But multinationals wishing to do business there face several challenges specific to the region. A new study by IMD and...

Author

Latest publications

Harnessing the metaverse: No strategy? No problem!

NPS: A (somewhat) useful metric, not a magic wand

To innovate successfully for Asia, innovate within Asia

Log in or register to enjoy the full experience