Entrepreneurs like to gamble
We like to think of successful entrepreneurs as brazen risk-takers, betting everything on a new invention or idea. But take a closer look at their decision-making - and a very different picture...
Author
Katrin Siebenbürger Hacki
Katrin supports IMD as an independent Research Associate. Prior to founding her own consultancy, she worked in the EMEA organization of Medtronic, Intuitive Surgical and Honeywell focused on sales force excellence, analytics, and commercial execution.
She holds an MBA from IMD in Switzerland.
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