What’s in a name? Why companies decide to rebrand
Elon Musk’s decision to rebrand Twitter as X has been widely mocked yet there are many valid reasons for companies to change their name, argues Goutam Challagalla....
Emil Andersson is Project Manager of Brightline Project Management Institute (PMI). He is a consultant and practitioner in the field of business strategy, transformation, and project management.
1 August 2023 • by Goutam Challagalla in Technology • 7 min read
Elon Musk’s decision to rebrand Twitter as X has been widely mocked yet there are many valid reasons for companies to change their name, argues Goutam Challagalla....
27 July 2023 • by Tomoko Yokoi in Technology • 6 min read
Projections of the impact of automation on middle managers run the gamut from bleak to hopeful. Recently published research reveals that what will matter are the nature of current tasks and the...
18 July 2023 • by Öykü Işık in Technology • 6 min read
Increased IT integration between companies and suppliers has introduced new vulnerabilities. How can organizations prepare for the staggering rise in breaches through third-party vendors? ...
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