Case Study

Maersk Liner business (A)

4 pages
August 2015
Reference: IMD-7-1659

January 2012, after a particularly bad year in the global container shipping industry, Soren Skou was newly appointed CEO of the Maersk Liner Business (MLB), the container business of Danish shipping conglomerate, A.P. Moeller-Maersk (APMM). From the start, it was clear to him that there was an urgent need for change in order to remain competitive. With the results of an internal analysis in hand, he decided to take the top team offsite, to get some perspective and consider what the first moves should be, and how best to work together.

Learning Objective

Introduction to Must-Win Battles

Keywords
Must-win Battles, Turnaround, Container Ship, Global Business
Settings
Global, Denmark
Maersk Group, Logistics and Supply Chain, Shipping
2012
Type
Field Research
Copyright
© 2015
Available Languages
English
Related material
Video
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics