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Case Study

Maersk Liner business (A)

4 pages

August 2015

Reference: IMD-7-1659

January 2012, after a particularly bad year in the global container shipping industry, Soren Skou was newly appointed CEO of the Maersk Liner Business (MLB), the container business of Danish shipping conglomerate, A.P. Moeller-Maersk (APMM). From the start, it was clear to him that there was an urgent need for change in order to remain competitive. With the results of an internal analysis in hand, he decided to take the top team offsite, to get some perspective and consider what the first moves should be, and how best to work together.

Learning Objective

Introduction to Must-Win Battles

Keywords

Must-win Battles, Turnaround, Container Ship, Global Business

Settings

World/global, Denmark
Maersk Group, Logistics and Supply Chain, Shipping
2012

Type

Field Research

Available Languages

English

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