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Case Study

Flirting with the enemy: The WWF/Lafarge conservation partnership (A)

By Ulrich Steger, Oliver Salzmann and Aileen Ionescu-Somers

9 pages

December 2003

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Reference: IMD-2-0101

Lafarge and WWF have established the first conservation partnership between an industrial company and a conservation organization. They successfully collaborate on issues such as quarry rehabilitation, energy consumption and environmental performance indicators. The partnership is put to the test when the parties cannot agree on Lafarge’s carbon dioxide (CO2) reduction commitment.

Keywords

Partnership, Non-Governmental Organization, Climate Change, Conservation, Construction Materials, Corporate Sustainability Management

Settings

World/global
World Wildlife Fund, Lafarge (Old name), Materials, Cement
October 2001

Type

Field Research

Available Languages

English

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