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Case Study

Under the spotlight: "It's always Cola-Cola"

By Ulrich Steger and Jean-Pierre Lehmann

15 pages

December 2001

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Reference: IMD-3-1043

The case documents The Coca Cola company’s troubles over the period from 1999 to 2000 and how the company handled each issue. First the racial discrimination suit filed in the US, then Coke’s antitrust troubles in Europe and elsewhere and finally the Belgian crisis when schoolchildren fell ill after drinking contaminated Coke.

Keywords

Coca-Cola (Brand), Stakeholder Relations, Brand, Crisis Management, Beverage

Settings

Global
June 2000

Type

Published Sources

Available Languages

English

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