IMD International
Description Searchable database of articles, case studies and summaries from 30 international marketing and advertising sources. Includes daily industry news service, advertising data & statistics and best practice papers.
Type of information Company information (Financial information)
Industry information (Featured articles)
Business and Management Literature (Academic articles)
Geographical coverage International
Chronological coverage Various
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Campus and remote access through programs portals and IMD intranet. Only to be used by participants and staff in connection with learning and research activities at IMD.

Provider Warc
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