Ref: IMD-7-2043

Case study

Reference: IMD-7-2043

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Growth dilemmas: Amazon or Alibaba in India

By Professor Carlos CordonCarlos Cordon, Andreas Ebneter and Luís Henriques

This case highlights the differences in the business models of Amazon and Alibaba, respectively. Readers need to analyze the characteristics of India with respect to culture, wealth and income distribution, demographics, economy, infrastructure, digital potential, diversity, and foreign direct investment policy. Based on their assessment, they need to decide which company represents the better strategic fit for success in India. Theoretical models illustrated are Hambrick’s strategy diamond, SWOT analysis, customer segmentation, concept of clockspeed by Charles H. Fine (double helix model), and principles of platform business models.

Learning Objective

Strategic evaluation using Hambrick’s strategy diamond, SWOT analysis, customer segmentation, concept of clockspeed by Charles H. Fine (double helix model).
KeywordseCommerce, Logistics, Portal
SettingsAlibaba Group, Amazon
Current
TypePublished Sources
Copyright©2018
LanguageEnglish
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Reference: IMD-7-2043

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Case study

Reference: IMD-7-2043

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