Keynote plenaries

OWP invites visionary industry leaders and experts to inspire and educate you with their personal stories of navigating complexity and motivate you with examples to meet uncertainty with resilience.

OWP Lausanne 2024 keynotes
Joseph M. Bradley, CEO TONOMUS.Neom


 - IMD Business School

Joseph Bradley is the visionary CEO behind TONOMUS, the first subsidiary company of NEOM, which has evolved from its technology and digital sector to lead the creation of the world’s first cognitive community. Joseph and his team’s strategic foresight are delivering a full-scale, end-to-end cognitive technology ecosystem for NEOM. By harnessing the power of Artificial Intelligence (AI), Internet of Things (IoT), blockchain and robotics, they are bringing cognitive cities to life.

Prior to NEOM, Joseph spent 15 years at Cisco in various senior leadership roles, the most recent of which was Global Vice President IoT, Blockchain, AI and Incubation Businesses. The California native graduated with a B.A. in economics from the University of California at Berkeley.

Joseph’s career has been defined by remarkable success. With a lifelong passion for data-driven systems that enable sustainable synergy between people and technology, Joseph has made it his life’s mission to enable companies in maximizing these dynamic interactions.


Arturo Bris, Professor of Finance and Director of the IMD World Competitiveness Center


 - IMD Business School

Arturo Bris is Professor of Finance at IMD and Director of the IMD World Competitiveness Center. An award-winning teacher and program director, he ranks among the top 100 most-read finance academics in the world. He is the author of several books, a frequent speaker at international conferences, and appears regularly on international media outlets.

His work has been published in the Journal of Finance, the Journal of Financial Economics, the Review of Financial Studies, the Journal of Legal Studies, and the Journal of Business and he has had articles published in the Financial Times, Wall Street Journal, and Handelsblatt among others.

Bris’ areas of expertise include corporate finance, corporate governance, financial regulation, and competitiveness. As Director of the IMD World Competitiveness Center he works with governments all over the world assessing, measuring, and managing the competitiveness of countries. The WCC produces trusted annual rankings on economies’ competitiveness, and under his leadership it has expanded its coverage by adding new rankings on talent, digital competitiveness, and smart cities.

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