Your learning journey

Designed to help you to rethink your innovation strategy.

Your learning journey

Designed to help you to rethink your innovation strategy.

Change the way you think about technology and innovation strategy

Driving Strategic Innovation changes the way you think about technology and innovation strategy. The program brings together innovation, marketing, business model opportunities, value-chain design, project execution, and talent management in an end-to-end roadmap so you can achieve breakthrough performance. You also learn how to build the right relationships that facilitate knowledge transfer, both within your business and across the value chain.

Explore your individual style and approach to innovation

During the program, you will think holistically about innovation and explore your individual style and approach. You will combine idea development with action learning. You will ideate new solutions to your business problems, develop these ideas with rapid prototyping and finally learn how to pitch your ideas in the context of the optimal business models. You will strengthen your ability to think and act decisively.

Program themes

  • Incremental and discontinuous innovation are not opposites, they are partners
  • We love our customers, but we are always out of equilibrium with them
  • We might serve our customers better by talking with people who are not our customers, and never will be
  • Good ideas do not just rely on experts, they require non-experts as well
  • Innovation thrives when ambiguity is both reduced and enlarged
  • Creating value is not the same as capturing value
  • Wide-ranging creativity requires discipline
  • Bottom-up entrepreneurial innovation thrives under strong, self-confident, top-down leaders

Let your peers teach you too

Throughout the program, you will take part in wide-ranging and challenging discussions, intensive group projects, and live case studies. The program design gives ample opportunity for rich interaction with faculty and among peers. Alumni of the Driving Strategic Innovation continue to exchange ideas long after the program ends.

Program schedule 2023


March 19 


March 20 


March 21


March 22


March 23


March 24

08:30 - 09:30

Learning Synthesis

08:30 - 09:30

Learning Synthesis

08:30 - 09:30

Learning Synthesis

08:30 - 09:30

Learning Synthesis

08:00 - 09:30

Innovation & Teams

09:30 - 12:30

 Introduction to the DSI Framework

09:30 - 12:30 

Business Model Innovation

& Organizational Culture

09:30 - 12:30 Lessons from Silicon Valley: Innovation & Leadership

09:30 - 12:30 Creating and Capturing Value with Strategic Partners

09:30 - 11:00 Organizational Transformation





11:00 - 12:00 Program Closing

15:00 - 17:00  Introduction: Observe, Admire and Adapt

13:30 - 16:30 Innovation Dynamics

13:30 - 16:30 Innovation for Sustainability

13:30 - 17:30 Why Great Innovations Fail

13:30 - 17:30 Social Innovation

12:00 - 13:00 Lunch

17:30 - 19:00  Entrepreneurial Dynamics:  How to Nail it

16:45 - 18:15 

Entrepreneurial Dynamics:  How to Scale it

17:00 - 18:30 

Entrepreneurial Dynamics:  How to Sail it

17:45 - 18:30 Eccentricity Ecosystems & Leadership

17:45 - 18:30


Pulling it all together

Cocktail & Opening


Swiss Fondue Dinner
Grütli Restaurant

Closing Dinner