Case Study

Untangling spaghetti: How innovation changed at Oticon (C)

5 pages
May 2014
Reference: IMD-7-1529

The new innovation process has been accepted and begun to produce results, but is not yet entirely satisfactory.

Learning Objective

Managing change in the approach to innovation. Designing an innovation process adapted to the evolution of technology and organizational size, especially the tension between bottom-up creativity and developing an integrated product portfolio that exploits changing market needs. Understanding the importance of aligning organization and culture to support change (application of the Galbraith Star Model).

Change Management, Process, Company, Development
World/global, Denmark
Oticon, Healthcare, Medical Equipment
Field Research
© 2014
Available Languages
Case clearing houses

Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics