Case Study

The transformation of the CIMB Group (B)

8 pages
November 2015
Reference: IMD-7-1680

CIMB Group transformed into a universal bank from 2005 to 2007, and restructuring had improved its efficiency. This brought significant improvements to its financial performance, with the group’s ROE increasing from 8.89% in 2005 to 20.05% in 2007, though the 2007 figure was partly the result of one-off gains. By 2014, however, the group’s ROE was back down to 9.2%. This was unusually low considering its ROE had ranged from 15% to 17% between 2009 and 2013. This was primarily due to the poor performance of the Indonesian subsidiary, CIMB Niaga, though the poor performance of the Malaysian wholesale banking operations was also a contributing factor. The Malaysian retail banking operations had, however, consistently increased their contribution to the group’s pre-tax profits. In February 2015 Zafrul Aziz was appointed CIMB Group CEO and executive director. The question was, should he focus on further growing the consumer banking operations? Or should he focus instead on improving efficiency and reducing costs in the consumer bank? What should his strategy be for wholesale banking, which seemed to have been on pause for the last few years?

Learning Objective

To understand and use the Porter Five Forces model for industry and competitor analysis, especially in the context of the banking industry. To understand and use the resource based view of competitive advantage, especially in the context of the banking industry.

Keywords
Retail Banking, Banking, Industry Analysis, Competitor Analysis, Strategic Resources, Global Banking Strategy, Financial Institution, Transformation
Settings
Asia Pacific, Malaysia
CIMB, Finance and Insurance, Financial Services
2008-2015
Type
Published Sources
Copyright
© 2015
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics