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Case Study

Six million lives to save: Dr Novick and the International Children’s Heart Foundation

By Dominique Turpin

16 pages

December 2007

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Reference: IMD-5-0733

Dr. William Novick, the founder of the “International Children’s Heart Foundation” (ICHF) must decide on a marketing strategy for this non-profit charitable organization based in memphis, Tennessee (USA). ICHF’s mission is to provide developing countries throughout the world with the skills, technology and knowledge to cure and care for children with congenital heart disease regardless of race, religion or gender. Several million kids across the world are on a waiting list for heart surgery and Dr. Novick is faced with the key challenge of creating awareness for his organization in order to raise funds. He also needs to get some geographical focus for his surgical missions. He must put medical teams together, disseminate knowledge to local medical organizations, watch costs and pay attention to the governance of his organization.

Learning Objective

How to market a non-profit charitable organization.

Keywords

Non-profit Organization, Health, Charity

Settings

World/global, United States of America
2007

Type

Field Research

Available Languages

English

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