Rohner Textil AG (B): Leveraging sustainability
The B-case describes how Rohner Textil AG, having successfully created a niche for its products in the marketplace, strives to continue its global competitiveness with sustainablity. As of 1998, the company’s new challenges were to widen its product range, manage its growth and integrate social issues into economic and ecological considerations, while remaining innovative and profitable.
1995-1999
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
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Nagoya Aichi, Japan 460-0003
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