Case Study

Rohner Textil AG (B): Leveraging sustainability

5 pages
October 1999
Reference: IMD-2-0078

The B-case describes how Rohner Textil AG, having successfully created a niche for its products in the marketplace, strives to continue its global competitiveness with sustainablity. As of 1998, the company’s new challenges were to widen its product range, manage its growth and integrate social issues into economic and ecological considerations, while remaining innovative and profitable.

Keywords
Ecological Innovation, Environmental Strategy, Survival, Textile, Corporate Sustainability Management
Settings
World/global, Switzerland
1995-1999
Type
Field Research
Copyright
© 1999
Available Languages
English
Case clearing houses
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics