Quirky + GE: The ultimate disruption in the consumer gadget space?
New York based Quirky leverages the power of the crowd, donated patents, and rapid prototyping to create niche products on demand. GE has become a strategic investor in Quirky and providing the firm access to its patent library. Is it the future of consumer product manufacturing? The case is written to illustrate the circumstances where crowdsourcing and open innovation are particularly powerful to business development.
To discern the circumstances when crowd sourcing and open innovation are applicable to a business opportunity and how to set up the right system to mobilize a community of users.
2013
Cranfield University
Wharley End Beds MK43 0JR, UK
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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