Phantom Electronics
This case focuses on value creation, and different alternatives for improvement in a company. The CEO of Phantom Electronics, was looking over the company’s warehouse and thinking about possible ways to improve the profitability of her company. She was being pressed by shareholders to deliver higher returns on their investments, and she knew she had to act.
This case focuses on value creation, and different alternatives for improvement. The CEO had narrowed down the list to four options. 1) Reduce operating costs by 10% by renegotiating contracts and lowering the general overhead expenses. 2) Increase volumes by 8.5%. 3) Reduce the cost of raw materials (COGS) by 2.1%. 4) Increase prices by 1.7%. What would be the impact of each of these options on its financials? Which would be the most appropriate one to pursue?
Manufacturing, Electric and Electronic Equipment
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
This study offers novel insights into how team structure and flexibility affect pivoting. It details how founding team coordination practices shape individual and collective sensemaking of feedback and efforts to improve a venture idea. Following ...
in Journal of Business Venturing March 2025, vol. 40, no. 2, 106472, https://doi.org/10.1016/j.jbusvent.2024.106472
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD 13 February 2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD Brain Circuits 11 February 2025
Research Information & Knowledge Hub for additional information on IMD publications