Case Study

Holcim Philippines and the use of alternative fuels and materials

11 pages
February 2005
Reference: IMD-2-0108

Ferdinand Pecson, AFR manager for Holcim Philippines, strongly promotes the use of alternative fuels and raw materials (AFR) in his plants to cut fuel costs. After extensive emission tests, consultation with the Philippine government and local stakeholders, Holcim successfully and legally sources various wastes from several major companies. In preparation for its draft guidelines on co-processing, the Philippine government has invited all major stakeholders including community representatives and conservation organizations to a public hearing in Manila. Ferdinand is preparing for this event, at which opportunities and risks associated with co-processing will be discussed on a national scale for the first time, when an anonymous email accuses Holcim, its AFR suppliers and the Philippine government of facilitating the burning of hazardous waste in Holcim’s cement kilns. Apart from regaining the trust of his AFR suppliers, Ferdinand needs to obtain the buy-in from the stakeholders attending the public hearing

Keywords
Stakeholder Management, Co-processing, Corporate Sustainability, Waste Management, Cement, Corporate Sustainability Management
Settings
August 2004
Type
Field Research
Copyright
© 2005
Available Languages
English
Related material
Teaching note
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