Case Study

Disneyland Paris – Anno 2009

6 pages
June 2009
Reference: IMD-4-0285

This case tracks in brief the story of Disneyland Paris from 2006 to 2009. It follows up on the case “Disneyland Resort Paris: Mickey Goes to Europe” which covers 1992 – 2006. The case provides updated results and key figures and it illuminates some of the managerial efforts that led to profitability. The case also positions Disneyland Paris in a new era and highlights the challenges that lie ahead.

Learning Objective

The Disneyland Paris case(s) can be used for teaching International Business, Human Resource Management and Strategy. It highlights the complexity of managerial challenges in a multicultural environment and also the relationship between private enterprise and government / regional development.

Keywords
International Management, International Business, Culture, Globalization, Human Resource Management, Entertainment, Tourism
Settings
France
2006 - 2009
Type
Field Research
Copyright
© 2009
Available Languages
English
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