Ayadi Yassine 

Chief of Staff



As IMD’s Chief of Staff, Yassine Ayadi is responsible for improving the individual and collective effectiveness of the Executive Committee, maintaining alignment between departments and work functions through providing operational guidance and support. Yassine joined IMD in 2020 as a member of the Executive Committee.  

Prior to joining IMD, Yassine spent four years in Associate and Senior Associate roles at PwC’s strategic consultancy arm Strategy& and was instrumental in launching their Casablanca office. He joined Strategy& after two years in PwC’s selective rotational program “Parcours Croisé”.  

Yassine is a graduate of HEC Paris. While at the HEC, he had the opportunity to pursue business administration studies at the Wharton School, University of Pennsylvania and obtain an CEMS MSc in International Management from the London School of Economics (LSE) 

Born and raised in Tunisia, Yassine speaks fluent English, French and Arabic.