Business Analytics for Leaders – your learning journey

This business analytics course is eight weeks long and delivered online. It’s long enough for you to apply what you learn in your work context so you can put digital analytics at the core of your business. Over the 8 weeks of courses, here's what you will learn:

Unit 1: What is big data?

Learn how to navigate the program platform, understand the definition of big data in terms of the three Vs (variety, volume, velocity), and how companies can use these to create value for themselves and leverage opportunities and avoid threats.

Unit 2: How are data categorized?

Understand the way data are categorized in terms of their format (structured/unstructured) and source (internal/external) and identify possible sources of useful data for your organization.

Unit 3: What are analytics & why are they useful?

Comprehend the three types of analytics (descriptive, predictive, prescriptive), describe an area of implementation for your organization and explore the way in which analytics would change decision-making and make you more competitive.

Unit 4: AI & ML

Advance your awareness of Artificial Intelligence (AI) and Machine Learning (ML) and discover the three ways in which AI and ML are being applied to organizations. Examine how these technologies may influence your business and role in the future.

Unit 5: How is your firm using DA?

Reflect on the level of Data Analytics (DA) maturity for your firm and devise a plan to develop further opportunities for your business by enhancing the use of DA. Learn how you can drive business value from DA.

Unit 6: What is your DA strategy?

Discover the different generic strategies (offensive/defensive) when deploying DA, pinpoint where your business falls on the Data-Strategy spectrum and identify the strategy that your business requires to improve performance and deliver better value.

Unit 7: How DA ready is your firm?

Acquire tools to assess how DA ready your firm is and identify the four drivers (data, tools, people and strategy) that can help you develop or increase your DA capability. Compare your DA capability with that of other firms.

Unit 8: Big picture

Focus on how to apply the concepts and knowledge introduced on Data Analytics holistically and develop a link between DA capabilities and AI. Develop a DA roadmap for your organization.