The LEGO group: Family business resilience (B)
In late 2004, Jørgen Vig Knudstorp was appointed chief executive, replacing Poul Plougmann. Kjeld Kirk Christiansen stayed as president, but moved away from day-to-day management. Poul Plougmann and Francesco Ciccolella, head of corporate development, left the company. Knudstorp set out a three-phase approach to the turnaround. By 2014, The LEGO Group had become the global leader in the toy market, the fastest-growing and most profitable company in the toy industry.
- Discussion of the three-phase approach to the turnaround and of the achievements, results and future challenges.
Lego Group (The), Consumer Goods, Toys and Games
1995-2013
Cranfield University
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- The LEGO group: Family business resilience (A)
- The LEGO group: Family business resilience (B)
- The LEGO group: Family business resilience (A)
- The LEGO group: Family business resilience (B)
Case reference: IMD-7-1622 ©2014
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Case reference: IMD-7-1623 ©2014
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