Shaping the Business Environment for Sustainability
Leverage your spheres of influence for strategic impact
Businesses are more than just economic entities; they are influential social and political players operating under the watchful eyes of diverse stakeholders, from the general public to governments, NGOs, and the media. In the context of sustainability, where innovation often outpaces regulation and competition is fierce, organizations must proactively shape the terms of their environment.
In this program, you will gain the essential skills to navigate your organization’s complex social, political, and regulatory environment – often called your ‘nonmarket’ environment – to accelerate your sustainability transformation and pave the way for success. Whether you work in a legacy industry, a disruptive venture, or an established incumbent, you will learn how to analyze your business environment, identify challenges, and craft strategies to overcome barriers while creating more favorable conditions for your sustainability strategy to succeed.
With a blended approach combining liVe virtual sessions, online resources, and in-person learning, complemented by compelling case studies and insights from guest lecturers, you will engage in thought-provoking discussions and develop a holistic nonmarket strategy that integrates with your market strategy to drive your sustainability transformation.
Embark on an engaging learning journey, combining dynamic group discussions, expert insights, real-world case studies, and dedicated work on your own strategic project, all designed for maximum impact on your professional growth.
LiVe virtual and online
Starts three weeks prior to on-campus module
- Embark on your learning journey.
- Understand the concept of influencing your business landscape to support your sustainability initiatives.
- Dive into key nonmarket strategy frameworks.
- Gain insights from leadership stories and engage in dynamic interactions with your peers and professors.
- Undertake assignments that foster individual and group reflection.
- Explore your sustainability challenges and identify key areas for your business strategy.
On campus, 2.5 days
- Explore how to engage stakeholders and build coalitions.
- Gain insights on framing issues, influencing public opinion, and shaping public policy.
- Understand the role of the CEO as a chief spokesperson for your organization.
- Examine the ethical aspects of stakeholder engagement and delve into the fundamentals of responsible lobbying.
- Learn the techniques for effective cross-jurisdictional collaboration.
- Strategically organize your sustainability plan for lasting success.
LiVe virtual and online
Starts one week after on-campus module
- Frame key issues within your business environment.
- Develop your strategy with the help of your IMD coach and present your plan to your peers.
- Check in to share your progress with your Program Director and peers several weeks later.
Detailed schedule 2024
Module 1 The fundamentals of nonmarket strategy |
| 4 hours of liVe engagement with additional online interaction and assignments |
Module 2 Shaping the business environment | 13-15 November Start time: 13 Nov., 1:00 PM End time: 15 Nov., 5:00 PM | 2.5 days on campus |
Module 3 Crafting and operationalizing your nonmarket strategy |
| 4 hours of liVe engagement with additional self-paced work on individual project |
Length: 2.5 days on campus, 8 hours liVe virtual, 5 hours online
