Your Strategic Thinking learning journey

Activate your edge with impactful strategies

Master the art of strategic thinking

IMD’s Strategic Thinking program is an engaging journey that will empower you with the tools and confidence to make impactful strategic decisions.

Through many practical case studies, assignments, and insights from industry leaders, you’ll learn how to navigate uncertainty, adapt to dynamic environments, prioritize your actions, and drive meaningful transformation for your organization.

The program is designed as an 8-week learning journey, where each week delves into a distinct topic and offers a blend of educational resources.

Program overview

Understand how the main program themes – diagnosis of the business environment, strategic choices, and alignment of the actions to create a focused effort – help you to become a better strategist.
Choose a real strategic challenge you need to resolve during the program
Meet your program coach and the participants.

Conduct an external analysis, considering sustainability and technological disruptions such as AI.
Draw a value constellation to better understand how customers and other stakeholders will co-create value with your firm.
Define future markets strategically.
Engage with the case study to challenge your thinking about a world-famous company’s strategic choices over nearly 25 years (units 2 to 8).

Identify your organization’s resources and capabilities.
Thoroughly investigate how customer-centric your company is.

Assess your current and potential future competitive advantage.

Learn about bottom-line and top-line agile strategic moves, such as economies of scope and scale, customer-centric strategies, core extensions, digital, solution, and platform strategies.
Look into the past performance and assess a set of agile strategic moves to positively impact your future top- and bottom-line performance.

Use the Business Model Canvas to design business models that address your strategic challenge and leverage resources and capabilities.
Create a clear value proposition based on customer insights.
Innovate your revenue model.
Unlock the ‘magic triangles’ by finding meaningful matches between the value proposition, segments of customers, and revenue streams.

Define your must-win battles.
Define the set of the strategic initiatives to bring your strategic choices into reality.
Learn how strategic innovation helps organizations outpace competitors.
Defend and grow your core, expand your activities and create strategic options to respond to disruptive opportunities.

Use the 7S model to investigate all dimensions of your organization and align them for the successful implementation of the chosen strategy.
Learn when empowerment works well to mobilize the teams and when it does not.
Create a concise and clear elevator pitch to explain your chosen strategy within just two minutes.

Learn how to run business while changing it.
Re-evaluate and redefine your role as a strategist as a lifelong learner.

One-on-one coaching

Throughout your online learning, you’ll be accompanied by an experienced IMD executive coach who will challenge you, encourage you, and provide valuable feedback on your weekly assignments. Together, you’ll dive deeper into the program content and make it meaningful to your own professional context. Your interactions will take place via video, in writing, and over the phone.

An online program participant having a coaching session via video - IMD Business School

Achieve your goals

Your expert coach helps you:

Define

Define your learning objectives and stay on track.

Review

Review your progress on a weekly basis.

Overcome

Overcome your challenges.

Apply

Apply what you learn to your own context.

Explore FAQs for online programs

Find quick answers to your online program queries in our comprehensive FAQ section.

Get a personal recommendation

Schedule a call with a Program Advisor to discuss your professional development and see if this is the program for you.

Join a free information session

Join online and experience a walkthrough of the Online programs, how they work, what you can expect and how it will impact your career.

IMD Executive Certificate - IMD Business School

Earn an IMD Online Executive Certificate

Reinforce and consolidate your expertise in leadership, strategy, or digital acceleration through an immersive, fully online experience incorporating executive coaching.