Reinventing Luxury Lab is an experiment-based strategy program that enables you, an executive or professional from the luxury industry, to prototype and field-proof the key elements you need to make your brand resilient and enduring. The program is designed to help you accelerate innovation and strengthen your transformation capabilities.
Each Reinventing Luxury Lab explores a different theme in cutting-edge luxury management. Combining the latest research, a review of next practices, and new business cases, the program also provides a stimulating environment for peer-to-peer conversations about ways to gain and maintain relevance while keeping your brand promise.
Hosted at the headquarters of Audemars Piguet in Le Brassus, Switzerland, the theme of our 8th edition will be “The human genius in the age of generative AI”.
Immerse yourself in the heart of luxury as we examine the intricate relationship between humanity and artificial intelligence, and embark on a journey where tradition meets innovation, and craftsmanship intertwines with technology. Through a series of unique and interactive sessions, this program will guide you on a journey to explore what it takes to stay relevant and agile in an ever-evolving, increasingly technological world, where geopolitics and the environment are in flux.
Your participation in Reinventing Luxury Lab gives you life-long access to the IMD Luxury 2050 Forum, a vibrant community of professionals that offers opportunities for learning and development, networking, peer-to-peer exchanges, and mentoring.
Venture behind the scenes of Audemars Piguet at their headquarters, where you’ll have a chance to engage with their senior executives to explore what it takes to build and sustain the desirability of a luxury brand at new heights.
Engage in a real Gen AI lab to explore the potential of the various technologies that underpin it and how this technology might or might not play a role in luxury brands.
Whether nature-based or technology-based, the shift to sustainability requires the creation of multiple ties of collaboration, including with startups and NGOs. Discover how pioneering startups are driving sustainability transformation within the luxury sector. Explore groundbreaking solutions and how to collaborate with startups to run your luxury business in a more sustainable way.
Lessons from Haute Couture suggest that luxury brands may need to shift from stock production to on-demand manufacturing – and AI and other technologies may be the key to helping them better match supply with demand. Learn what the transformation of haute couture can teach to the rest of the luxury industry.
Executives from across the luxury sector join Reinventing Luxury Lab to answer the questions posed by today’s challenges and discover practical solutions to reinvent their approaches. Hear what some participants say.
Retail Area Manager, Prada Switzerland
(2023 participant)
My experience at IMD’s Reinventing Luxury Lab was transformative. Exploring growth implications, especially with regard to sustainability and circularity, broadened my perspectives profoundly. I’m grateful for the invaluable insights I gained from the professors and my colleagues.
Marketing Director, Shiseido, Switzerland
(2023 participant)
Reinventing Luxury Lab seamlessly blended the art of marketing with a profound commitment to environmental and social responsibility. The panel of industry experts equipped me with invaluable skills for navigating the dynamic world of luxury brands while championing sustainable practices. The network and resources provided have been instrumental in my dedication to making a positive impact in the business world. A truly enriching and forward-thinking educational journey.
CEO, Hirmer Hospitality,
Germany
(2021 participant)
It’s extremely enriching for me to be with professionals from the other companies. What’s happening around us in the other luxury businesses is fundamentally exchanged within the program. Bringing in the concept of really reinventing luxury and looking at what it’s going to be in the future is something that’s crucial for us to understand to impact change.
A core team of professionals and experts will join Prof. Stéphane J.G. Girod for this event.
