- Build purpose and sustainability into your strategy and business model
- Learn how to migrate from CSR to purposeful luxury
- Prototype and field-proof the key elements of your brand transformation and renewal
- Get exposed to real-life commitment strategies and next practices developed and implemented by industry-leading brands
Purposeful & sustainable luxury: The new keys to brand desirability
The IMD Luxury Lab is a turnkey workshop designed to deliver practical solutions through engaging, lively and multi-faceted learning formats.
The combination of latest research, a review of next practices, real-life examples and new business cases provides a fertile ground for peer-to-peer conversations about gaining and maintaining relevance, of doing the right thing while keeping your brand promise.
As transparency and ethics have become essential, winning over customers, vendors and KOLs while meeting regulatory demands now hinges on a consistent and accountable commitment to responsible conduct.
IMD’s 5th Reinventing Luxury Lab is a strategy and experiment-based program designed to prototype and field-proof the key elements of your brand transformation and renewal.
Implement it with authenticity to establish credibility, profit and value. Experience how you can increase the agility and relevance of your brand
Reinventing Luxury Lab: key benefits
Your personalized learning journey
The 2-day workshop is designed for executives and professionals of the luxury industries including Fashion, Jewelry, Watchmaking, Automotive, Accessories, Home and Interior Design, Cosmetics, Private Banking and Hospitality.
They feel the challenges posed by new competitive conditions and the sustainability-minded luxury customer.
The 5th Reinventing Luxury Lab is the ideal networking platform, during the workshop and after – and not least through the dedicated community of IMD alumni across luxury sectors.
Day 1 of the 5th Reinventing Luxury Lab focuses on aligning an environmentally and socially responsible strategy with a clear brand purpose.
Participants will also deep dive into the ‘how to’ of a sustainability transformation, applying creative, strategic, operational and financial lenses in the process.
Day 2 kicks off with a focus on another key aspect of sustainability: strategic agility with a focus on the renewal of business models.
Day 2 concludes with the Leadership Lab where participants learn to be and communicate as authentic leaders.
Meet your Program Director
Stéphane J.G. Girod - Professor of Strategy and Organizational Innovation
Stéphane J.G. Girod is Professor of Strategy and Organizational Innovation at IMD. His research, teaching and consulting interests focus on agility transformation, at the strategy, organizational and leadership levels in…