Reaching a point of no return: How Elopak rolls out CO2 reduction initiatives
The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents Elopak’s efforts under WWF International’s Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. Elopak committed to reduce its CO2 emissions by 15% within a tight time frame of three years. This ambitious target pushed the company to adopt an innovative roll-out approach, including the active participation of Elopak’s CEO in efforts to build internal buy-in, incorporation of a carbon strategy as part of the marketing mix and integration of climate targets into the normal management cycle and reporting systems.
1) Deliver strong arguments that ambitious CO2 reduction targets trigger innovation and are therefore good for business development and growth. 2) Inspire business leaders to adopt effective management initiatives for rolling out CO2 reduction initiatives. 3) Showcase the active participation of a CEO in initiatives designed to motive and engage staff for the implementation of energy-efficiency projects.
2007-2009
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
Impact measurement is crucial for sustainable ventures to quantify their contribution to sustainable development. Although research has highly focused on impact measurement as a static activity, we conduct a qualitative study to explore how impact...
For more than a decade, ESG-linked funds and corporate sustainability strategies have run on the same quiet assumption: spend more on sustainability, and the market will eventually reward you for it. The problem, however, is that this theory is mo...
The case tracks the development of Slow Forest Coffee, a company launched in 2017 on the belief that when producing food in a regenerative way, everyone benefits. Farmers flourish, nature thrives and the economy prospers. By 2025 Slow had converte...
For years, executives were sold a compelling idea: doing good would also mean doing well. Surveys suggested that consumers were increasingly willing to pay more for products seen (or marketed) as better for the planet. Consultants reinforced the m...
Indigenous community enterprises (ICEs) face intensifying civic threats, yet how they collectively interpret these threats drawing on religious principles remains theoretically underdeveloped. Drawing on an in-depth ethnographic study of one of th...
Corporate sustainability has become a central issue for businesses, driven by environmental, social and governance pressures and stakeholder expectations. The present study aimed to assess how reports and certifications influence motivations, oper...
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in Business Strategy and the Environment July 2026, vol. 35, no. 5, pp. 6304-6320, https://doi.org/10.1002/bse.70499
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Journal of Business Venturing Insights June 2026, vol. 25, e00632, https://doi.org/10.1016/j.jbvi.2026.e00632
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in Corporate Social Responsibility and Environmental Management 20 May 2026, ePub before print, https://doi.org/10.1002/csr.70685
Research Information & Knowledge Hub for additional information on IMD publications