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Case Study

Reaching a point of no return: How Elopak rolls out CO2 reduction initiatives

By Corey A. Billington, Tania Braga and Aileen Ionescu-Somers

6 pages

December 2009

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Reference: IMD-2-0151

The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents Elopak’s efforts under WWF International’s Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. Elopak committed to reduce its CO2 emissions by 15% within a tight time frame of three years. This ambitious target pushed the company to adopt an innovative roll-out approach, including the active participation of Elopak’s CEO in efforts to build internal buy-in, incorporation of a carbon strategy as part of the marketing mix and integration of climate targets into the normal management cycle and reporting systems.

Learning Objective

1) Deliver strong arguments that ambitious CO2 reduction targets trigger innovation and are therefore good for business development and growth. 2) Inspire business leaders to adopt effective management initiatives for rolling out CO2 reduction initiatives. 3) Showcase the active participation of a CEO in initiatives designed to motive and engage staff for the implementation of energy-efficiency projects.

Keywords

Innovation, Climate Change, Packaging, Corporate Responsibility, Energy Efficiency, Partnership, Change Management, Employee Motivation, Corporate Sustainability Management, Sustainability

Settings

World/global
2007-2009

Type

Field Research

Available Languages

English

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