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    Case Study

    Reaching a point of no return: How Elopak rolls out CO2 reduction initiatives

    By Corey A. Billington, Tania Braga and Aileen Ionescu-Somers
    6 pages
    December 2009
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    Reference: IMD-2-0151

    The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents Elopak’s efforts under WWF International’s Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. Elopak committed to reduce its CO2 emissions by 15% within a tight time frame of three years. This ambitious target pushed the company to adopt an innovative roll-out approach, including the active participation of Elopak’s CEO in efforts to build internal buy-in, incorporation of a carbon strategy as part of the marketing mix and integration of climate targets into the normal management cycle and reporting systems.

    Learning Objective

    1) Deliver strong arguments that ambitious CO2 reduction targets trigger innovation and are therefore good for business development and growth. 2) Inspire business leaders to adopt effective management initiatives for rolling out CO2 reduction initiatives. 3) Showcase the active participation of a CEO in initiatives designed to motive and engage staff for the implementation of energy-efficiency projects.

    Keywords
    Innovation, Climate Change, Packaging, Corporate Responsibility, Energy Efficiency, Partnership, Change Management, Employee Motivation, Corporate Sustainability Management, Sustainability
    Settings
    World/global
    2007-2009
    Type
    Field Research
    Copyright
    © 2009
    Available Languages
    English
    Related material
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