Marketing Strategy in the Digital Age

Your Learning Journey

During this eight-week journey, you will gain a comprehensive view of how digital is transforming marketing and creating new ways of delivering value for customers. You will explore five pathways focused on leveraging digital to create value propositions and change the competitive game.

The program provides practical and concrete ideas, insights and learnings that you can apply to your own context and organization. Supported by your professional learning coach, you will map out where you are in the marketing journey and create a plan for how your company can transform customer value.

Research & knowledge

Are you interested in Digital and its impact on business? Discover the latest insights by IMD's faculty and research teams.

How has digital disruption affected the way customers shop?

Hybrid strategies and the new face of retail

The new face of retail is both increasingly complex and multi-dimensional. If firms are to remain competitive, they must adapt to the new reality.

Will COVID-19 enable full large-scale digital transformations?

A revolution in adoption, but digital transformation challenges await

Are we witnessing changes that will fizzle out when we go back to a more “normal” way of working or is this a more profound evolution?

More insights on the trendiest C-suite role

The five stages of the Chief Digital Officer–and why they often fail

The average tenure of a CDO is 31 months, shorter than other C-suite roles. Despite initial support for the CDO, research suggests many companies set up the CDO to fail.

Building agility and flexibility into your supply chain

Digitize supply chains but don't expect a universal approach

Supply chains have been under the spotlight in recent months and the future will be no less demanding for them.

Disclaimer

IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

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