IMD business school rankings
Our executive education programs are ranked highly by the world's most influential business publications.
During this eight-week journey, you will gain a comprehensive view of how digital is transforming marketing and creating new ways of delivering value for customers. You will explore five pathways focused on leveraging digital to create value propositions and change the competitive game.
The program provides practical and concrete ideas, insights and learnings that you can apply to your own context and organization. Supported by your professional learning coach, you will map out where you are in the marketing journey and create a plan for how your company can transform customer value.
Unit 1: Marketing transformation through digital
Unit 2: Reshaping customer journeys
Unit 3: Building digital products and partnerships
Unit 4: Transforming market access
Unit 5: Gaining and leveraging customer insights
Unit 6: New approaches to segmentation
Unit 7: Content marketing & advocacy
Unit 8: Marketing data & AI
Are you interested in Digital and its impact on business? Discover the latest insights by IMD's faculty and research teams.
Disclaimer
IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.
IMD business school rankings
Our executive education programs are ranked highly by the world's most influential business publications.