Personalized coaching for maximum impact

You will have a dedicated executive coach, making sure you receive a highly individualized learning experience.

Your personal coach accompanies you through your 8-week learning journey on this Marketing Strategy in the Digital Age online course. They provide support and feedback as you apply your learning directly into your workplace, where it has an immediate impact.

Their input helps you translate your learning to your particular context. By spreading this feedback regularly throughout the program, you'll be sure to embed your ongoing learning directly in your daily work.

Your coach interacts with you via video, in writing, and over the phone. You have calls and written feedback spread across the eight weeks at intervals that consolidate your learning.

Your learning coach helps you

learning objectives

Define your learning objectives 

Review your progress

Review your progress on a weekly basis

challenges 

Overcome your challenges 

Context

Translate what you learn to your own context

Your weekly schedule, including interaction with your coach
Online course weekly view

Disclaimer

IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

IMD business school rankings

Our executive education programs are ranked highly by the world's most influential business publications.

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