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By Michael Wade - 3/6/2014
GOOG, FB, TWTR, AMZ, LNKD - Could the internet giants of today easily become the minnows of tomorrow? IMD Professor Mike Wade grades each company, looking 5 years ahead.
By Dominique Turpin - 3/6/2014
Far too many marketers assume that strong brand equity and a "good idea" are enough for a successful brand extension. So what's the No. 1 reason why some brand extensions fail?
By Howard Yu,Jakub Jancovic - 2/27/2014
Emerging markets no longer merely represent additional market opportunities for traditional multinational companies. They are now home to a new breed of competitor.
By Bettina Buechel - 2/27/2014
The tension between strategy and agility has long been recognized as a major paradox at the heart of multinational corporations. Is there a middle ground between the two?
By Francisco Szekely,Zahir Dossa - 2/20/2014
Many sustainable organizations find it hard to convey their performance to stakeholders, while less sustainable rivals benefit by "greenwashing." How can sustainability be measured and recognized more accurately?
By Carlos A. Primo Braga - 2/20/2014
The debate on the future of labor in the information age is now in vogue again. For HR managers, doing nothing is not an option.
By Francisco Szekely,Zahir Dossa - 2/13/2014
Learn how firms can become more proactive in their attempts to positively contribute to society as opposed to be on the defensive end.
By Dominique Turpin - 2/12/2014
Family businesses may be a distinct species, but leaders of public companies can still learn from them, says IMD President Dominique Turpin
By Ralf W. Seifert,Philipp Moser - 2/6/2014
By matching the supply chain strategy to industry characteristics, process industries will be better positioned to obtain a real competitive edge from their supply chain.
By Thomas Malnight - 2/6/2014
Top executives and business schools must leave old answers behind in preparing to transform organizations for the future, says IMD Professor Tom Malnight
By StÚphane Garelli - 1/30/2014
The global economy is looking better as we start 2014, but is it good enough? And what factors might delay or derail the recovery story?
By Shlomo Ben-Hur,Jean-Louis Barsoux - 1/30/2014
While there is no guaranteed recipe for successful leadership development, experience shows that certain approaches often fail to deliver the expected results. Three in particular stand out.
By Michael Wade,Donald Marchand - 1/23/2014
Get ready. Digital transformation is moving steadily through the economy. Eventually, all sectors of the economy will be transformed and digital will just become the 'new normal.'
By Aileen Ionescu-Somers,Albrecht Enders - 1/23/2014
A sustainability risk is potentially big when the whole world can find out about it overnight. Here's how NestlÚ reacted to a social media attack against its Kit Kat brand.
By Dominique Turpin - 1/16/2014
Step away from the daily rush and think about your customers' headaches. Solve them in 2014, and you'll increase your chances of having a fantastic year.
By Howard Yu - 1/16/2014
In the race to build e-technology, China is running ahead and Silicon Valley is falling behind. What's the secret of Chinese success?
By Jean-Pierre Lehmann,Deepali Fernandes - 1/14/2014
Attention on the global trade front is focused on two ambitious "mega-regional" deals, both of which exclude India. What risks do these deals pose to India, and what should the country do about it?
By Howard Yu,Troels Beltoft - 1/10/2014
Nokia may not be the first company people think of when they look for business lessons. Yet, Nokia's approach to conquering the Chinese market was nothing short of remarkable.
By Thomas W. Malnight,Tracey S. Keys - 1/9/2014
In a world of accelerating change, the biggest risk for business leaders is not being wrong about the future, but beginning to take action too late. Here are 10 trends to watch in 2014.
By Francisco Szekely,Zahir Dossa - 12/19/2013
Corporate sustainability should be seen as a whole rather than a combination of subparts. It's time to abandon the Triple Bottom Line approach and measure sustainability in a more holistic way.
By Wolfgang Ulaga,Jean-Louis Barsoux - 12/19/2013
Companies trying to differentiate themselves from their competitors are urged to become "solution providers," not just sellers of products and services. But selling solutions is no easy answer.
By James Henderson - 12/19/2013
Business schools must decide whether or not to unbundle the real value they provide to business leaders - and they should decide sooner rather than later.
By Francisco Szekely,Zahir Dossa - 12/12/2013
The word "sustainable" has come to mean "profitable" in the vernacular of many corporations. How can companies shift their profit-first mentality to one of society-first thinking?
By Carlos A. Primo Braga - 12/12/2013
IMD Professor Carlos Braga analyses the outcomes of the 9th WTO Ministerial Conference in Bali.
By Cyril Bouquet,Jean-Louis Barsoux - 12/6/2013
Many companies are described as global. Some even claim to be "born global". But few are truly global.
By Donald A. Marchand,Joe Peppard - 11/29/2013
Corporate IT organizations have traditionally run long-term projects, but they increasingly need to roll out programs at high speed. How can they balance these demands?
By Suzanne Rosselet,Arturo Bris - 11/21/2013
Swiss companies are in an uproar about the "1:12 Initiative," to be voted on November 24. Would Switzerland's competitiveness be compromised by such legislation?
By Howard Yu - 11/21/2013
Xiaomi, a three-year-old Chinese mobile phone company, is now valued at $10 billion. Its latest product launch in Beijing was almost a rock concert. So what makes this company different?
By Jean-Louis Barsoux,Anand Narasimhan - 11/14/2013
A company can have global reach, but it is the corporate mindset that matters. Here's how one Japanese firm built a culturally diverse and internationally experienced top management team.
By Phil Rosenzweig - 11/14/2013
Decisions vary along two dimensions: control and performance. Control considers how much we can influence the terms and outcome. Performance addresses how we measure success. Combining them creates four categories of decisions.
By Jean-Pierre Lehmann - 11/6/2013
At the moment in lieu of a global order, we have a global disorder. The articulation of India's global role and vision must be a priority for India, for Asia and for the world.
By Michael Wade - 11/6/2013
Complexity is a chronic and endemic problem in today's organizations. Like high blood pressure or elevated cholesterol, it may be hidden from view, but still dangerous.
By Donald A. Marchand,Joe Peppard - 10/31/2013
It's crucial to understand how people create and use information. This means that I.T. project teams need members well versed in the cognitive and behavioral sciences.
By Dominique Turpin - 10/31/2013
You never stop learning in business and in life. IMD President Dominique Turpin will never forget one meeting in Japan over 30 years ago.
By Stewart Black - 10/24/2013
With two airlines controlling most domestic air travel in Brazil in 2008, David Neeleman was picking a potentially lopsided fight by launching an airline in the country. So how did he succeed?
By Stefan Michel - 10/24/2013
Empowerment should enable employees to supervise the successful conclusion of the customer experience. At least that's the promise. But how can managers apply the empowerment formula in practice?
By Ralf W. Seifert,Olov H. D. Isaksson - 10/17/2013
Do you collaborate with and learn from your suppliers, or are you serving them the knowledge to compete with you head-on on a silver platter?
By Carlos A. Primo Braga,Ricardo MelÚndez-Ortiz - 10/17/2013
The current role of innovation was not in the minds of governments when they established the WTO in 1994. Addressing it could trigger new responses that could help revitalize the multilateral trading system.
By Donald A. Marchand,Joe Peppard - 10/10/2013
IT is not something that can be managed from a box on the organizational chart. The bottom line is that executives need to get their hands dirty and actively engage with their CIO and IT
By Nuno Fernandes - 10/10/2013
As much as Twitter proves to be a great innovation for communication, it may prove to be an expensive investment for those buying in the IPO.
By Michael Wade - 10/3/2013
Smart companies adjust their behaviour by acting on the best information available. Lesser companies wait until they understand the why before they act.
By Suzanne Rosselet - 9/26/2013
Japan's competitiveness is under the spotlight. The country needs to nurture local talent and cast a wider recruitment net to include more women, says IMD Research Fellow Suzanne Rosselet
By Stefan Michel,Howard Yu - 9/26/2013
For any company, a tremendous opportunity exists in China with the rise of the middle class. Yet, the market requires many adaptations. Here's how Disney did it.
By George Kohlrieser,Francisco Szekely - 9/19/2013
Following two recent tragedies, we need to make sure that top managers and organizations think long-term and care and support their leaders. This in turn will contribute to a healthier society, say IMD Professors George Kohlrieser and Francisco Szekely
By Thomas Malnight,Tracey Keys,Kees van der Graaf - 9/19/2013
Preparing organizations for the future is one of the most important challenges facing leaders today. Professor Thomas Malnight, Tracey Keys and Kees van der Graaf explain how sprints, marathons and two-directional thinking can help
By Carlos Cordon,Teresa Ferreiro - 9/19/2013
For companies to compete effectively, they must anticipate and address challenges associated with value chains. IMD Professor Carlos Cordon and Teresa Ferreiro identify seven of them
By Dominique Turpin - 9/18/2013
A Reply - The Chief Marketing Officer is Dead
By Dominique Turpin - 9/18/2013
Usain Bolt did a Q&A session at IMD last year, just after he had won three gold medals at the London Olympics. Bolt was terrific - relaxed, funny, and fully engaged with the audience.
By Leif Sjoblom,Hischam El-Agamy - 9/12/2013
An African organisation can attract and retain talented employees by providing them with a compelling story and a strong sense of purpose. Leif Sj÷blom and Hischam El-Agamy look at the case of Ecobank
By Marco Mancesti - 9/12/2013
Action plans are often too complex or too simple. So how can we keep our personal goals on track? Here's a six-point checklist inspired by different aspects of our vision.