Length 2 days
Fee CHF 3,500
When 7-8 November 2024
What is IMD’s Reinventing Luxury Lab?
Reinventing Luxury Lab is an experiment-based strategy program that enables you, an executive or professional from the luxury industry, to prototype and field-proof the key elements you need to make your brand resilient and enduring. The program is designed to help you build on your luxury brand management capabilities.
Each Reinventing Luxury Lab explores a different theme in cutting-edge luxury management. Combining the latest research, a review of best practices, and new business cases, the program also provides a stimulating environment for peer-to-peer conversations about ways to gain and maintain relevance while keeping your brand promise.
Themes of previous editions include:
- What’s next for growth? Implications for luxury management
- Future-proofing luxury in volatile times
- Purposeful luxury
- Leading through the crisis with agility
Your participation in Reinventing Luxury Lab gives you life-long access to the IMD Luxury 2050 Forum, a vibrant community of professionals that offers opportunities for learning and development, networking, peer-to-peer exchanges, and mentoring.
The theme of the 2024 session of Reinventing Luxury Lab will be announced soon.
Build agility and resilience at the core of your strategy, operations, and organization.
Learn to make tough strategic choices even when the context is uncertain.
Prototype and field-proof the key elements of your brand transformation and renewal.
Get exposed to real-life commitment strategies and next practices developed and implemented by industry-leading brands.
The two-day workshop is designed for executives and professionals in luxury management across various luxury industries including Fashion, Jewellery, Watchmaking, Automotive, Accessories, Home and Interior Design, Cosmetics, Private Banking and Hospitality.
The theme of the 2023 Reinventing Luxury Lab will provide insights to professionals across functions, including marketers, strategists, supply chain experts, digital transformation executives, retail executives, sustainability experts and senior executives.
The Reinventing Luxury Lab is an ideal networking platform, during the workshop and after – and not least through the dedicated community of IMD alumni across luxury sectors, the IMD Luxury 2050 Forum.
2021-2022 class profile (average data)
Years of experience
Senior & C-level
Executives from across the luxury sector join Reinventing Luxury Lab to answer the questions posed by today’s challenges and discover practical solutions to reinvent their approaches. Hear what some participants say.
A core team of professionals and experts have joined Prof. Stéphane J.G. Girod for our last event.
Among a wide range of topics and speakers at the 19th Financial Times Business of Luxury Summit in Monaco – a genial event where 450 high-quality delegates gathered against the backdrop of a city that is looking increasingly like Singapore or Dubai thanks to the amount of new high risers – five key lessons stood out.
Leaders in the luxury sectors should explore turning the technological, customer and sustainability challenges presented by the metaverse into opportunities if they want to unlock its potential and shape its future.
For all the question marks hanging over the metaverse, it’s likely to have staying power for luxury brands, who are aligning strategic vision and strategic execution in efforts to operate in it.
To enable a relative democratization of luxury, brands have been undergoing considerable cultural, organizational and operational transformation. Discover the five paths they have taken on their way to digital proficiency.
Integrate disruptive technologies into your sustainability strategy and foster collaborations to drive growth and boost brand value in the context of climate change, said Marie-Claire Daveu and Jan Huckfeldt at the second IMD Luxury 2050 Forum C-S…
Companies across the luxury industry increasingly proclaim inclusive values – but those claims are undermined when LGBTQ individuals still face glass ceilings, says IMD’s Professor Stéphane JG Girod.
As the luxury sector comes under pressure to reduce emissions, CFOs will play an important role in measuring progress and making sure that asset allocation has a positive impact on broader society, said CHANEL Global CFO Philippe Blondiaux in the …
Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.