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On campus program

Reinventing Luxury Lab

On campus program

Reinventing Luxury Lab

Length 2 days

Fee CHF 3,500

When 7-8 November 2024

Where Lausanne

What is IMD’s Reinventing Luxury Lab?

Reinventing Luxury Lab is an experiment-based strategy program that enables you, an executive or professional from the luxury industry, to prototype and field-proof the key elements you need to make your brand resilient and enduring. The program is designed to help you build on your luxury brand management capabilities.

Each Reinventing Luxury Lab explores a different theme in cutting-edge luxury management. Combining the latest research, a review of best practices, and new business cases, the program also provides a stimulating environment for peer-to-peer conversations about ways to gain and maintain relevance while keeping your brand promise.

Themes of previous editions include:

What’s next for growth? Implications for luxury management
Future-proofing luxury in volatile times
Purposeful luxury
Leading through the crisis with agility

Your participation in Reinventing Luxury Lab gives you life-long access to the IMD Luxury 2050 Forum, a vibrant community of professionals that offers opportunities for learning and development, networking, peer-to-peer exchanges, and mentoring.

The theme of the 2024 session of Reinventing Luxury Lab will be announced soon.

Agility & resilience

Build agility and resilience at the core of your strategy, operations, and organization.

Effective decision-making

Learn to make tough strategic choices even when the context is uncertain.

Hands-on experience

Prototype and field-proof the key elements of your brand transformation and renewal.

Real-world learning

Get exposed to real-life commitment strategies and next practices developed and implemented by industry-leading brands.

Inspirational faculty & industry guest speakers

Networking opportunities with senior peers

A dedicated IMD alumni community from luxury sector

You and your peers

The two-day workshop is designed for executives and professionals in luxury management across various luxury industries including Fashion, Jewellery, Watchmaking, Automotive, Accessories, Home and Interior Design, Cosmetics, Private Banking and Hospitality.

The theme of the 2023 Reinventing Luxury Lab will provide insights to professionals across functions, including marketers, strategists, supply chain experts, digital transformation executives, retail executives, sustainability experts and senior executives.

The Reinventing Luxury Lab is an ideal networking platform, during the workshop and after – and not least through the dedicated community of IMD alumni across luxury sectors, the IMD Luxury 2050 Forum.

2021-2022 class profile (average data)

Years of experience

83%

Senior & C-level

Average age

Industries

Assess your profile

Luxury executives need to embrace new business models to deliver positive impact and reduce emissions. Circularity is increasingly important but must be implemented strategically to ensure it is truly sustainable.

Read more

Stéphane J.G. Girod Program Director

“The program is a great mix of fact-based cases, guest speakers, and encounters.”

Isabelle Sultan, Chief Sustainability Officer, Parfums Christian Dior, France

Isabelle describes the importance of meeting and networking with other luxury industry professionals and how this, combined with other aspects of the program, makes for a truly enriching experience.

“Luxury is about creating dreams and desires. The Reinventing Luxury Lab has been a great source of inspiration.”

Philippe Blondiaux, Global Chief Financial Officer, Chanel, UK

Philippe shares his experience of the program and describes how he was inspired by the rich agenda, insights, and interaction with other participants.

“The exchange with other professionals during the program is something that is so unique and valuable.”

Edith Gerhardt, CEO, Hirmer Hospitality, Germany

Edith explains how learning with and from others in the luxury industry not only enhanced her program experience, but also gave her the tools to impact change in her own organization.

“The program offers a stimulus to think differently.”

Riccardo Bellini, CEO, Chloé, France

Riccardo details how being stimulated by subjects that are relevant through the industry is a very powerful tool for management to rethink the way they do business.

Mélanie Brinbaum

Chief Brand Officer at Nespresso

Mélanie has over 15 years of expertise in global, regional and country roles. A passionate builder of iconic premium brands and a sustainability ambassador, she has a track record of delivering award-winning campaigns and market shares growth.

Matthieu Le Voyer

Chief Marketing Office of Jaeger-LeCoultre

Over 12 years within the L’Oréal Group, Matthieu held multiple roles, including Lancôme Global Marketing Director and Senior VP Global Digital. At Jaeger-LeCoultre, he has redefined and relaunched the global marketing and communication strategy.

Marie Falguera

Co-founder LVMH Nona Source

An engineer specialized in textiles, Maria joined LVMH in 2014 as Compliance & Quality Manager for Kenzo and CSR correspondent. In 2021, she co-founded and launched Nona Source, which supplies designers with unused fabrics from luxury fashion houses.

Thorsten Walther

CEO and Founder of INSPIFY

With 25 years in the tech industry, Thorsten is no stranger to the intricate dance between digital transformation and business strategy. INSPIFY offers an unparalleled brand experience platform for luxury brands to elevate the purchasing journey.

Cédric Bourassin

Lecturer Practical Arts & Former Head Chef at the Berceau des Sens

Cédric lectures in culinary arts and fine dining at EHL Hospitality Business School, where he was also former Head Chef at the world’s only Michelin-starred training restaurant. He has worked for prestigious restaurants and hotels in Europe, Malaysia and Japan.

Dr Matthias Fuchs

Assistant Professor of Marketing at EHL & Director of the Institute for Customer Experience Management

Matthias teaches marketing, brand management, customer experience and computational thinking. His research into digital customer behavior, product and service configurators and customer feedback has featured in top-tier business journals.

Clarisse Desgeorge

Chief Marketing and Digital Officer at ZENITH

Clarisse has two decades of experience in the luxury sector. Since joining ZENITH in 2018, she has been instrumental in increasing the brand’s visibility and desirability across all channels. She is a driving force behind ZENITH’s CSR strategy.

Marissa Saretsky

VP Global Sustainability at Pandora

Marissa drives the development and implementation of Pandora’s global sustainability strategy. She sets targets for climate and energy, human rights, DEI, responsible sourcing, and product circularity, and oversees related programs, projects and teams.

Eduardo Tocco

President Asia Pacific at Balenciaga

Edoardo joined the Kering Group in 2016 as the President of Balenciaga APAC to drive the brand revitalisation and business development across the region. Appealing to a broad mix of millennial consumers, Balenciaga is recognized as one of the hottest brands in the luxury retail market.

Karl Schmedders

Professor of Finance

Karl Schmedders is Professor of Finance. His research and teaching focuses on sustainability and the economics of climate change. He is therefore able to provide key insights on the transition risk arising from the shift to a greener economy and help companies face up to the challenges of potential asset degradation and increasing carbon prices. …

Julia Binder

Professor of Sustainable Innovation and Business Transformation and Director of the Center for Sustainable and Inclusive Business

Julia Binder is Professor of Sustainable Innovation and Business Transformation. She specializes in the intersection between sustainability and innovation. Her research and teaching explore the processes, strategies, and mechanisms that allow entrepreneurs and managers to combine economic, social, and environmental impact in their businesses. As Di…

Next start & fee

Available

Dates

7 Nov – 8 Nov 2024

Length

2 days

Price

CHF 3,500

Apply

Tuition, teaching materials, and lunch are included.
All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
IMD reserves the right to modify the program dates, location, and fee at any time.

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