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 - IMD Business School  - IMD Business School  - IMD Business School

The value leaky pipe

Masterclass
When
26 August 2025
Time
12pm CEST (1 hour)
Where
Online
Open to

Public

An IMD masterclass on plugging the value gap

Have you ever heard a statement like this within your firm: “We have great products and services, we know they are markedly better than competition, but our customers do not seem to appreciate and value the difference”? If the answer is yes, you are most likely facing a “value leaky pipe” in the way you go to market and interact with your customers. That’s money left on the table, but the good news is that you can do something about it!

In this session, Professors Didier Bonnet and Frédéric Dalsace will logically decompose the value gap into four types of leakages: delivery, relevance, execution and efficiency gaps. We will explore and discuss each part, and will see in particular how digital technology and AI can help your organization to capture these sources of value.

Pre-work: To ensure a productive and interactive experience, you’ll be asked to complete a short pre-work survey (1–2 questions). Your responses will remain anonymous and will help us tailor the session to the real challenges and opportunities you’re facing. The survey link will be shared after you register.

Following your masterclass, we’ll introduce you to our Digital transformation, AI and innovation portfolio, plus insight into our renowned Orchestrating Winning Performance program (OWP).

Agenda

  • 12:00 – 12:45: Digital transformation, AI & innovation masterclass “The leaky value pipe” with Professors Didier Bonnet and Frédéric Dalsace
  • 12:45 – 13:00: Introduction to our digital transformationAI, innovation and OWP programs. Engage with our Program Advisors in a comprehensive Q&A and delve deeper into how IMD’s varied programs can align with your ambitions


Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live.

Discover our portfolio of digital transformation, AI & innovation programs
01.
Understand our portfolio’s diversity
02.
Ask any questions about the programs
03.
Discuss your learning needs and professional challenges
04.
Learn what makes our digital transformation & innovation programs special
Register for this event

After submitting your registration, you will receive a confirmation email with the details of your online masterclass, along with a link to the pre-work survey. A reminder will be sent to you before the event.

We look forward to meeting you online and answering any questions you may have.