


An IMD masterclass on plugging the value gap
Have you ever heard a statement like this within your firm: “We have great products and services, we know they are markedly better than competition, but our customers do not seem to appreciate and value the difference”? If the answer is yes, you are most likely facing a “value leaky pipe” in the way you go to market and interact with your customers. That’s money left on the table, but the good news is that you can do something about it!
In this session, Professors Didier Bonnet and Frédéric Dalsace will logically decompose the value gap into four types of leakages: delivery, relevance, execution and efficiency gaps. We will explore and discuss each part, and will see in particular how digital technology and AI can help your organization to capture these sources of value.
Pre-work: To ensure a productive and interactive experience, you’ll be asked to complete a short pre-work survey (1–2 questions). Your responses will remain anonymous and will help us tailor the session to the real challenges and opportunities you’re facing. The survey link will be shared after you register.
Following your masterclass, we’ll introduce you to our Digital transformation, AI and innovation portfolio, plus insight into our renowned Orchestrating Winning Performance program (OWP).
Agenda
- 12:00 – 12:45: Digital transformation, AI & innovation masterclass “The leaky value pipe” with Professors Didier Bonnet and Frédéric Dalsace
- 12:45 – 13:00: Introduction to our digital transformation, AI, innovation and OWP programs. Engage with our Program Advisors in a comprehensive Q&A and delve deeper into how IMD’s varied programs can align with your ambitions
Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live.
Come and join us for one of the next events below:
After submitting your registration, you will receive a confirmation email with the details of your online masterclass, along with a link to the pre-work survey. A reminder will be sent to you before the event.
We look forward to meeting you online and answering any questions you may have.