Wendy Simpson in China (A) (Overhead case)
This novel, interactive two-part case series is in the format of a PowerPoint presentation to stimulate class discussion without any pre-class preparation. It describes the international growth journey of a Chinese company that was designed to combine the best of its Chinese and Western parents. It explores the vital role China can play in the global value chain of an organization/industry. And it also details the real-life experience of an Australian female middle-management expatriate, Wendy Simpson, who acted as a bridge between the Western and Chinese sides. The story is told by the Western parent company (disguised) that employed Simpson, Senior VP – Sales, Marketing & Communications for the Asia Pacific region. The company is a European-based hi-tech global leader operating for more than a century. It had been operating in China since the early 1980s, primarily through a very successful JV. The Chinese partner was a state-owned enterprise. In the late 1990s, the JV found itself at a crossroads: Both partners were wondering whether this JV was the best vehicle to bring newer technologies to China and enhance long-term profitability. The A case describes the business situation of the company and the strategic scenarios Simpson proposed to move forward. It aims to engage the participants in evaluating the options and deciding which one to take.
1997-2004
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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In the present work, we addressed the relationship between parental leave policies and social norms. Using a pre-registered, cross-national approach, we examined the relationship between parental leave policies and the perception of social norms f...
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in British Journal of Social Psychology 23 October 2024, ePub before print, https://doi.org/10.1111/bjso.12806
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