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Cut through the hype.
Use AI that works.

Backed by evidence. Driven by outcomes.

IMD helps leaders cut through the noise, zero in on what truly works, and apply proven best practices to turn AI’s potential into real, measurable impact.

Cut through the hype.
Use AI that works.

Backed by evidence. Driven by outcomes.

IMD helps leaders cut through the noise, zero in on what truly works, and apply proven best practices to turn AI’s potential into real, measurable impact.

Turn AI hype into business value: A roadmap to results

AI is not just another technology — it’s a foundational shift as profound as electricity or the internet.
It will redefine how we work, lead, compete, and grow. The step change it brings will impact every industry, every function, and every leader.

To stay relevant, companies must move fast — not just adopting AI, but embedding it strategically to fuel innovation, drive growth, and stay ahead of disruption.

Our research shows that over 80% of digital transformation programs fail to meet expectations— and we know why. IMD shows leaders how to cut through the hype, focus on what works, and apply best practices to unlock real, lasting value from AI.

The AI shift is already happening. Are you ready?

AI isn’t a future consideration — it’s a present-day imperative. It will determine who leads and who’s left behind. Yet many leaders feel overwhelmed by the speed of change and unsure where to begin. The good news? You don’t need all the answers today — just the right first steps.

Here are 3 things you can start doing now:
1.
Educate your
leadership team

Build a shared understanding of what AI is — and isn’t. Focus on practical use cases, not just technical jargon.

2.
Assess
AI readiness

Evaluate your current capabilities, data infrastructure, and culture to identify where you stand and what gaps need to be closed.

3.
Start small,
think strategic

Launch a pilot project with clear business value. Use it to learn fast, show impact, and build momentum for broader transformation.

What works in AI — backed by experience, not hype

Explore practical insights and tested strategies from IMD’s experts

Learn what works, leverage best practices and get evidence-based advice from one of the pioneers in AI Innovation. Here are some examples of our thought leadership:

TONOMUS Global Center for Digital and AI Transformation

The TONOMUS Global Center for Digital and AI Transformation delivers actionable insights and proven best practices to help executives lead successful digital and AI transformations. Through world-class research and real-world analysis, the Center empowers leaders to move beyond theory — identifying what works, what doesn’t, and how to scale impact. These insights directly inform IMD’s digital and AI programs, ensuring individuals and organizations are equipped to turn opportunity into measurable results.

 - IMD Business School
 - IMD Business School

Turn knowledge into impact with our AI open programs

Rooted in our deep AI expertise, our portfolio of open programs is designed to accelerate executive learning and drive real results. You will walk away with actionable roadmaps, tailored strategies, and the confidence to lead AI transformation in your organization — safely, ethically, and at scale. Whether you’re just starting or scaling AI, our courses turn complexity into clarity.

IMD AI and digital transformation programs deliver high value. Attending these programs transformed me with new skills and a fresh mindset. You give back high value to your company because you become an incubator for new knowledge and direction.

Olaf Komitsch Chief Procurement Officer, EnBW Energie Baden-Württemberg, Germany
 - IMD Business School
How we use AI to power learning innovation and bring learning to life

AI is not just a topic we teach — it’s a tool we use to transform how leaders learn.

We start by gaining a deep understanding of your organization, using both human insight and AI-enabled diagnostics to map your unique challenges, goals, and context. This allows us to design a custom learning journey that’s tightly aligned to your strategy and adaptable to your leadership levels.
Our learning experiences are personalized and scalable — with AI helping us track progress, tailor content in real time, and support different learning paths across global teams.

Throughout the journey, we integrate AI tools that enhance, not replace, the human experience — enabling safe experimentation, feedback loops, and reflection. The result: learning that’s immersive, relevant, and designed for real-world impact.

Our breakthroughs deliver:

Deep personalization and interactivity in learning experiences

Scalable, intelligent solutions tailored to real business needs

AI-driven transformation proven to elevate leaders and generate real-world impact