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Who should attend

Driving Strategic Innovation (DSI) is for senior executives, teams and entrepreneurs who craft innovation strategies and put them into action.

Program benefits

Learn how to manage innovation within your organization:

  • Manage the fuzzy front-end of the innovation process more effectively
  • Speed up market commercialization of innovative ideas
  • Navigate the dynamics of increasingly unpredictable value chains
  • Heighten the probability of achieving a more innovative organizational culture
  • Engage in business model innovation
  • Reconsider your own personal approaches to being an effective leader of innovative activities

Program partner

IMD and MIT Sloan: A powerful alliance

Driving Strategic Innovation is a joint program which brings together the latest technology research from MIT Sloan and the latest leadership knowledge from IMD. It provides participants with an unparalleled opportunity to learn how to manage innovation within their organizations.


6 days


Program Session 2017
DSI 2 (US)
September 24-29, 2017 (Boston, MA)
Program Sessions 2018
February 25-March 02, 2018
DSI 2 (US)
September 16-21, 2018 (Boston, MA)

Fee 2017

CHF 11,500 at IMD USD 11,500 at MIT
Not available

Our participants

Driving Strategic Innovation is for senior executives, teams and entrepreneurs who craft innovation strategies and put them into action. Participants should have significant input on the technology and innovation strategy of their organizations. They should also play an influential role in innovative activities, being able to look up and down the value chain to identify promising strategic opportunities.

Testimonials of past participants

DSI is a great program with stimulating topics, inspiring teachers and a fantastic group of participants raising the level of conversation. And as we learnt, "Innovation all depends on the quality of the conversations" Pradipt Kapoor Vice President, Products and Solutions Engineering | Sita | UK
Driving Strategic Innovation is an effective eye opener that makes you think about innovation outside of the box and brings real value back to your business. Christoph Tepr Key Account Manager | Philip Morris SA | Switzerland
It takes a decisive mindset, a daring vision and both conceptual and practical tools to turn innovation into a key to success. And that's exactly what DSI's great Faculty helped me build. Beatrice Nurdin

Marketing Manager | Procter & Gamble | Switzerland

Complex matters are broken down systematically into the most relevant and applicable pieces that can be easily digested and used in one's professional daily practice - simply an excellent program. Stephen Klaschka

Head of Clinical Applications Support | Boehringer Ingelheim USA Corp | United States

The techniques taught here are essential elements of any innovation leader's toolkit. Exceeded my expectations - practical and realistic ideas are discussed, not just theory. Joseph Edwin

General Manager | Commonwealth Bank of Australia | Australia

You come into the program with ideas; you leave it with a clear vision and strategy of how to make innovation a vector of growth back in your company. Tomas Restrepo

Vice President, New Business Development | Inversiones Argos S.A. | Colombia

I bring back a great toolbox for driving innovation with a broad perspective in my organization. Intense days that require some weekends to digest. Anette Rosengren

Vice President Head of Communication, Sustainability and R&D | Lantmannen Axa AB | Sweden

The program was a perfect cocktail of innovation and inspiration served by highly experienced professors. The seamless fusion of up-to-date study material and classroom discussions rooted in real world experience, created both a stimulating and challenging environment. I leave with many ideas and a higher level of strategic thinking. Symeon Spathis

SAP Technology and Innovation Architect

Richemont International


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In today's fast-moving, complex business environment, innovating quickly, reliably and effectively is an advantage for achieving profitability and growth. Yet, all too often, organizations are unable to generate timely innovative offerings and effectively move them to market.

Driving Strategic Innovation changes the way business leaders think about innovation and technology strategy, and gives them a deeper, richer and more comprehensive roadmap for executing change. Participants leave the program knowing how to influence corporate culture, alter the way an organization responds to the challenge of innovation - and knowing how to strengthen relationships with partners along the value chain.

The program knits together innovation, marketing and product development, business-model opportunities, value-chain design, project execution and talent management in an end-to-end roadmap for achieving breakthrough performance. It demonstrates how to build organizational relationships that facilitate knowledge transfer, both within the firm and across the value chain.

Driving Strategic Initiatives enables you to:

  • Manage the fuzzy front-end of the innovation process more effectively
  • Speed up market commercialization of innovative ideas
  • Navigate the dynamics of increasingly unpredictable value chains
  • Heighten the probability of achieving a more innovative organizational culture
  • Engage in business model innovation
  • Reconsider your own personal approaches to being an effective leader of innovative activities

Program themes

  • Incremental and discontinuous innovation are not opposites, they are partners
  • We love our customers, but we are always out of equilibrium with them
  • We might serve our customers better by talking with people who are not our customers, and never will be
  • Good ideas do not just rely upon experts, they require non-experts as well
  • Innovation thrives when ambiguity is both reduced and enlarged
  • Creating value is not the same as capturing value
  • Wide-ranging creativity requires discipline
  • Bottom-up entrepreneurial innovation thrives under strong, self-confident, top-down leaders
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New for 2016 is MakerSpace, a daily innovation lab which allows you to think holistically about innovation and explore your individual style and approach. MakerSpace combines idea development with action learning. You ideate new solutions to your business problems, develop these ideas with rapid prototyping and finally learn how to pitch your ideas in the context of the optimal business models. This training lab strengthens your ability to think and act decisively.

Throughout the whole program you take part in wide-ranging and challenging discussions, specially designed simulations, intensive group projects and live case studies. The small class size fosters opportunities for rich interaction with Faculty and among peers. Alumni of the program form a network of innovation thinkers who continue to exchange ideas long after the program ends.

MakerSpace Learning journey

Our Faculty members are recognized world authorities in their fields. Dividing their time between teaching, research and working with international companies, they remain on top of the latest management trends. You can expect timely, innovative learning activities, materials and content in all IMD programs.

DSI Program Co-Directors

Bill Fischer

IMD Professor of Innovation Management
DBA George Washington University

Charles H. Fine

Chrysler LFM Professor of Management Science (MIT Sloan)

DSI Faculty

Duncan Simester

NTU Professor of Management Science (MIT Sloan)

Eric Von Hippel

Professor of Innovation and Entrepreneurship (MIT Sloan)

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In this section, you will find important information on the program fee, application, invoicing, cancellation and transfer. If you have any questions, please do not hesitate to contact our program advisors.


The program fee (which can be found on the overview page) includes tuition, teaching materials, and lunch on weekdays. Travel or living expenses are not covered. You must settle your own hotel bills, both when in Lausanne and on off-campus assignments, as well as all dinners and lunches on weekends when applicable. IMD reserves the right to modify the program fee at any time.

Tentative reservation

To make a non-binding reservation, send us a completed tentative reservation form. This carries no obligation and is not a substitute for the formal application form.

Application & invoicing

Your application is forwarded to the Program Director who will evaluate it to ensure that the program corresponds to your objectives and profile. This can take approximately 1 week.

The Information & Registration office will notify you of the outcome of your application. If you are accepted, they will send your acceptance letter and invoice fee together by priority mail. From this point, your enrollment will be considered firm by both you and IMD.

Please pay the program fee within 30 days of the invoice date and no later than the commencement of the program. If you register within 1 month of the start of the program, you must settle the invoice immediately without exception. Payment can be made by bank transfer or credit card.

Up to six weeks before the program start date, a program coordinator will contact you with information on hotels and pre-program preparation. Please note that IMD reserves enough rooms for each participant on the program.

If accepted, you understand that you must be completely free of professional duties while attending this program and that you must attend all scheduled sessions and activities.

Cancellation & transfer policy

IMD must be notified in writing of all cancellations and transfers. If you are admitted to a program, but find that you are unable to attend, you have the following cancellation and transfer options:

Up to six weeks before program start:

  • Cancellation: You receive a full refund of the program fee.
  • Transfer: You may transfer to the next available session with no transfer fee.

Note: IMD programs tend to be fully booked well in advance. Space may not be available in a later session.

From six weeks to up to 11 days before program start

  • Cancellation: You incur a 50% cancellation fee.
  • Transfer: You incur a 20% transfer fee.

Within 10 days before program start:

  • Cancellation: You incur a 100% cancellation fee.
  • Transfer: You incur a 100% transfer fee.


A participant can be substituted on the same program session without incurring any fees. The substitute needs to apply and be admitted.

Note: Once you have paid the program tuition fee, if you do not attend another program within 24 months, the program fee will be forfeited.

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Driving Strategic Innovation

Achieving high performance throughout the value chain

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Driving Strategic Innovation