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    InEvitable - How the auto industry’s transformation signals what’s next for every business

    I by IMD Book Club webinar
    Join the webinar
    When
    11 December 2025
    Time
    12:30pm CET (45 mins)
    Where
    Online
    Open to

    Public

    Join us for an engaging 45-minute conversation and Q&A 

    Join us for an exclusive Book Club webinar featuring InEvitable, a compelling new work by Mike Colias, senior writer at The Wall Street Journal, that explores how the auto industry’s radical reinvention offers a roadmap for navigating disruption across sectors.

    In conversation with IMD^s Mark Greeven, a global expert on innovation ecosystems, this session will unpack how legacy companies can stay relevant in the face of electrification, automation, and AI—and why building strategic sandboxes may be the key to surviving the next wave of change.

    What you’ll learn
    Strategic pacing beats reactive transformation

    Why rushing into AI reskilling can backfire—and how slowing down helps build sustainable competitive advantage.

    The four zones of AI readiness

    Explore a practical framework for assessing your organization’s preparedness and aligning leadership, talent, and technology.

    Sandboxing as a leadership tool

    Learn how creating safe-to-fail environments accelerates innovation, reduces risk, and empowers teams to adapt with confidence.

    Your host and the author
    - IMD Business School
    Mark Greeven

    Professor of Management Innovation and Dean of Asia

    Mark Greeven is Professor of Management Innovation, and Dean of Asia. He draws on a decade of experience in research, teaching, and consulting in China to explore how to organize innovation in a turbulent world. He was included in the Thinkers50 Ranking (2023) and named on the Thinkers50 Radar list of 30 Next Generation Business Thinkers in 2017. …

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    Mike Colias - IMD Business School
    Mike Colias

    Author

    Mike Colias is former deputy bureau chief for autos in The Wall Street Journal’s Detroit bureau.

    His coverage explored the auto industry’s massive and messy transition to electric vehicles, self-driving cars and other technologies with the potential to reshape how people get around. He wrote and edited stories about Ford, GM and other major car companies navigating change, from EVs and in-car tech to tariffs.

    Mike is also author of the “Inevitable: Inside the Messy, Unstoppable Transition to Electric Vehicles.”

    He joined WSJ from trade publication Automotive News, where he covered GM. Before that, he wrote about health care at Crain’s Chicago Business and worked at the Associated Press in Chicago. He graduated from Ohio University with degrees in journalism and business.

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    About the I by IMD Book Club webinar series:

    In our webinar series, we feature one recently-released book every month. From the personal journeys of senior executives and the new drivers of competitive advantage in the digital era, to sustainable business and how leaders and organizations can maximize the talents and well-being of people in the workplace.

    We look forward to your participation.

    Register for this event

    After submitting your registration, you will receive a confirmation email with the details of your online event. Reminders will be sent to you before the event.

    We look forward to meeting you online.





























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